Digital Marketing Executive - Chennai, India - Sunlight Group

Description

The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

Develop marketing strategies that align with the organization's business goals.

Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.

Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

Conduct market research and analyze trends to identify new opportunities and improve campaign performance

Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

Stay up-to-date with emerging digital marketing trends and technologies

Required Skill :

Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

Strong project management skills

Excellent written and verbal communication skills

Experience and Qualification

Graduate /Post Graduate

2-5 years of relevant experience.

Salary Range : 25k to 30k