- Bachelor's/master's degree in marketing, Business, or related field.
- Proven track record of 5+ years in performance marketing, SEO, and SEM, with a focus on driving business growth with an agency.
- Agency Background is must.
- Strong analytical skills and proficiency in marketing analytics tools.
- Experience with budget management and achieving measurable ROI.
- leadership and team management skills.
- In-depth knowledge of digital marketing channels, SEO, and SEM technologies.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment.
Performance Marketing Manager - Bengaluru, India - Antal International
Description
Job Title: Performance Marketing Manager
Department: Marketing
Job Summary
Looking for a person from an agency Background to lead Digital Performance Marketing - planning, execution, customer acquisition, spends, and digital assets (website, mobile app, etc). An ability to manage the end-to-end business operations with a high degree of independence & self-starter attitude is key. As a member of the Digital Performance Marketing Manager will be primarily responsible strategizing, managing, and executing the projects in line with the overall business objectives, priorities, and messaging. A specialist in ROI driven campaigns with strong analytical abilities, attribution models who can plan for launches, sustenance in line with the overall brand approach.
Key Responsibilities
1). Strategy Development: Devise and implement comprehensive performance marketing and growth strategies, including SEO and SEM, aligned with overall business objectives.
Drive growth initiatives through innovative and data-driven marketing techniques.
2). Campaign Management: Carry out end-to-end execution of performance marketing campaigns across various channels such as PPC, SEM, paid social, and display advertising.
Implement and optimize SEO strategies to improve organic search visibility. Optimize campaigns to ensure maximum ROI and achieve key performance metrics.
3). SEO and SEM Implementation: Conduct thorough keyword research and analysis for SEO and SEM campaigns. Implement on-page and off-page SEO strategies to enhance website visibility.
Manage and optimize paid search campaigns to drive targeted traffic.
4). Analytics and Reporting: Utilize analytics tools to track, analyse, and report on the performance of marketing and SEO/SEM campaigns. Provide actionable insights and recommendations based on campaign performance.
5). Budget Management: Manage and optimize marketing budgets effectively to achieve desired outcomes. Monitor and control advertising spends for SEO and SEM campaigns.
6). Cross-functional Collaboration: Collaborate with other departments such as product, sales, and creative to align marketing efforts with overall business goals. Ensure seamless integration of marketing, SEO, and SEM strategies across all touchpoints. Foster a collaborative and results-driven culture within the team.
7). Experimentation and Innovation: Stay abreast of industry trends and emerging technologies.
Implement innovative approaches and explore new channels for growth.
Requirements: