Performance Marketing Lead - Bengaluru, India - Kuku FM

    Kuku FM
    Kuku FM Bengaluru, India

    1 week ago

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    Job Title:Performance Marketing Lead Kuku FM South IndiaBusiness
    Location:Bengaluru /Hybrid
    ExperienceLevel: Seniorlevel

    Job Type:    FullTime

    AboutUsWe are an audiobookplatform that creates audiobooks stories and courses in more than 7Indianlanguages for the users of Bharat. Itwas founded in 2018 by former IITians and Toppr executivesLalChand Bisu Vinod Meena and Vikas Goyal.

    It is a curated platform where users mostly hail from TierIIand III cities create audio content inHindi English Tamil Telugu Malayalam and Marathi amongotherregionallanguages.

    Kuku FM hosts hours ofcontent across audiobooks stories book summaries coursesandpodcasts on its platform covering a widerange of genres from ction and non ctionaudiobooksselfhelp education titlesentertainment news mythology spirituality learning andinspirationsstories poems and evenjingles.


    Aboutthe Role:The PerformanceMarketing Lead will spearhead our efforts to attract engage andconvert our targetaudience into subscribersthrough datadriven digital marketing strategies. You will have aprofoundimpact on our growth trajectory byoptimizing product funnels enhancing user experience andleveraginga mix of marketing channels tomaximize conversions. Your role will be critical in scaling oursubscriberbase requiring a combination ofstrategic vision technical expertise and creativeexecution.

    KeyResponsibilities:Design andimplement comprehensive digital marketing strategies focused onperformancemetrics to drive subscriptiongrowth and enhance user acquisition.
    Manageand optimize campaigns across various channels including GoogleSearch GoogleDisplay YouTube and Meta adsSEO PPC social media.
    Analyze and re nemarketing funnels and conversion paths to increase e ciency andreducecustomer acquisitioncosts.

    Utilize advanced analytics tools totrack campaign performance identifying trends andmakingdatadriven decisions to improveROI.Research and execute key aspects of thepaid campaign such as audience researchaccountstructureetcWork closely with the content product anddesign teams to ensure a seamless andcompellinguser journey from first touch tosubscription.

    Forecast marketing campaigngrowth and ROI for reporting to seniormanagement.
    Stay updated on the latestdigital marketing trends and technologies applying innovativetacticsto stay ahead in a competitivelandscape.
    Lead and mentor a team ofmarketing professionals fostering a culture ofcontinuousimprovement andexcellence.

    Qualifications:Bachelorsdegree in Marketing Business or a related field. MBA preferablyfrom Tier I institutesin MarketingCommunications or a related field are aplus.

    At least 5 years of experience indigital marketing with a proven track record ofsuccessfulperformance marketing campaignsthat have driven subscription growth.

    Indepthknowledge of digital marketing channels analytics platforms (e.g.
    Google Analytics)and marketing automationtools.
    Strong analytical skills with theability to interpret data identify trends and makeinsightfulrecommendations.
    Creativeproblemsolving abilities with a testandlearn approach to optimizingcampaignsandstrategies.
    Excellentleadership qualities with experience managing teams andcollaborating acrossdepartments to achievebusiness goals.
    Outstanding communicationskills capable of articulating strategy results and insightstostakeholders at alllevels.
    Passion for the audio contentindustry and a deep understanding of thesubscriptionbasedbusinessmodel.

    Browniepoints:Experience in digitalcontent products or consulting with a strong personal interest inbooksstories or other contentformats.
    Experience with user acquisitionretention and growth strategies insubscriptionbasedplatforms or OTTspace.

    WhatWe Offer:A collaborativediverse and inclusive workenvironment.
    Competitive salary and benefitspackage including health retirement plans and generousleavepolicies.
    Opportunitiesfor professional development and careergrowth.
    The chance to make a significantimpact on the future of audio content creationandconsumption.
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