Brand Strategist - Noida - confidential

    confidential
    confidential Noida

    3 days ago

    Full time ₹600,000 - ₹2,000,000 (INR) per year *
    Description

    Key Responsibilities:

    1. Scaling PW's Vision

    Shape the long-term brand architecture that aligns PW's grassroots origins with its global aspirations.

    Position PW as a 'EdTech in India, built for the world'

    2. Narrative Building & Communication Strategy

    Create emotionally resonant brand narratives for Indian students while developing high-trust messaging for students, parents, investors, and collaborators.

    Drive thought leadership through founder stories, alumni journeys, and impact stories that work across geographies.

    3. Campaign Leadership

    Conceptualize full-funnel, cross-platform campaigns that blend desi authenticity with international design sensibilities.

    Launch global-facing campaigns across digital, PR, events, and institutional partnerships.

    4. Brand Localization & Regional Resonance

    Build regional sub-brands and campaigns that speak directly to Tier 2/3 youth while maintaining a unified brand core.

    Balance language, emotion, and aspiration across different geographies—be it a village in Bihar or a diaspora community in the US.

    5. Cultural Integration & IP Development

    Launch original brand IPs (events, series, formats) that showcase PW as a culture brand, not just an education company.

    Collaborate with schools, influencers, content creators, and even artists who align with the PW ethos.

    6. PR & Brand Reputation

    Build a reputation playbook in collaboration with the PR and Founder office teams.

    Drive visibility through speaking engagements, media partnerships, and educational summits.

    * This salary range is an estimation made by beBee
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