- Bachelor's degree in marketing, business, or related field; MBA.
- Proven experience in demand generation, lead generation, or sales marketing, preferably in a B2B technology environment.
- Experience in cloud; and more importantly AWS ecosystem understanding.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data driven decisions.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
- Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
- Creative thinker with a results-oriented mindset and a passion for driving business growth.
- Knowledge of SEO, SEM, social media marketing, content marketing, and other digital marketing tactics is a plus
Discover your potential: Inside Sales Group Manager role at our company - Bengaluru, India - Trianz
Description
Trianz is looking out for Sales Demand Generation Manager and the resource responsible for developing and executing strategies to generate leads, drive sales pipeline growth, and increase revenue for the company. Trianz is at a pivotal change point from being a conventional IT Services firm to a dynamic "IP Services Led" firm. Extremely proud to say that we are pioneering the future of tech solutions.
Responsibilities
• Develop and implement demand generation strategies to drive qualified leads and sales opportunities.
• Collaborate with sales and marketing teams to define target audiences, buyer personas, and messaging strategies.
• Utilize marketing automation tools and technologies to execute targeted campaigns across multiple channels, including email, social media, content marketing, and advertising.
• Analyze campaign performance metrics, track lead generation activities, and optimize marketing efforts to improve conversion rates and ROI.
• Identify new opportunities for lead generation and revenue growth through market research, competitor analysis, and industry trends.
• Work closely with sales teams to align marketing activities with sales goals and objectives, ensuring seamless lead handoff and follow-up.
• Develop and manage marketing collateral, including sales presentations, case studies, whitepapers, and product documentation.
• Collaborate with cross-functional teams, including product management, customer success, and finance, to support overall business objectives.
• Stay informed about industry best practices, emerging technologies, and evolving trends in demand generation and sales enablement.
• Provide regular updates and reports on demand generation performance, including key metrics, insights, and recommendations for improvement
Qualifications