Amazon PPC Specialist - Sany, India - Wizaltia Solutions

    Wizaltia Solutions
    Wizaltia Solutions Sany, India

    1 week ago

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    Description
    • Roles&Responsibilities
    • CompanyOverview
    • We are astartup that provides endtoend services to sellers on onlinemarketplaces like Amazon Walmart and Etsy. Our mission is tocompletely transform how online sellers manage daytoday operationsfrom the ground up. We aim to build newage products &services for our clients and grow their businesses by maximisingtheir online presence and increasing their sales through effectivestrategies andsolutions.
    • JobSummary:
    • The AmazonPPC Specialist is responsible for developing and implementingeffective PPC strategies on the Amazon platform to drive onlinevisibility traffic and sales for products. This role involvescomprehensive campaign management including keyword research bidoptimization and performance analysis. The specialist willcollaborate with crossfunctional teams to align PPC efforts withoverall business objectives and stay abreast of industry trends toensure the application of best practices. The position requires astrong analytical mindset proficiency in Amazons advertisingplatform and a track record of achieving measurableresults.
    KeyResponsibilities:
    • CampaignStrategy and Planning: Develop and executecomprehensive PPC strategies aligned with business objectives.Conduct thorough keyword research and competitor analysis to informcampaign planning
    • Campaign Setupand Optimization: Create and manage PPC campaigns onthe Amazon platform. Implement bid adjustments budget allocationand optimization tactics to improve campaignperformance.
    • Keyword Management:Conduct ongoing keyword research to identifyrelevant search terms.Optimise keyword portfolios to maximisevisibility and relevance.
    • AdCreatives and Copy Optimization: Create compellingad creatives and copy for various ad formats.Test and optimise adcontent to improve clickthrough rates (CTRs) andconversions.
    • Performance Analysisand Reporting: Generate regular reports on keyperformance metrics including impressions clicks conversions andROAS.Analyse data to identify trends insights and areas forimprovement.
    • Collaboration:Collaborate with crossfunctional teams to ensure PPCstrategies align with overall marketing and business goals.Communicate effectively with internal stakeholders and externalvendors.
    • Requirements:
    • 3Years of experience working on AmazonAdvertising
    • Proven experience in managing andoptimizing Amazon PPC campaigns
    • Experience inecommerce digital marketing or a relatedfield
    • Ability to identify issues and challengesin campaigns and propose effectivesolutions
    • Willingness to stay updated onindustry trends changes in algorithms and advancements in Amazonsadvertising platform
    • Excellent communicationskills for collaborating with crossfunctional teams clients andstakeholders

    ppc,amazon,advertising,ecommerce