Marketing BTL Activation - Bengaluru, India - Dots Connect

Description

Key Responsibilities (KRAs)

1. In-Store Activation Execution:

Ensure that product placements, signage, and displays are strategically positioned to

capture customer attention

Execute in-store display, promotions, and activations in line with brand guidelines.

Coordinate with vendors, depots, and local sales team for visibility implementation

Work closely with dealers and local sales team to secure optimal shelf space and visibility

elements placement in right areas

2. Visual Merchandising Excellence:

Maintain visual merchandising across dealer points by periodic visits to A and B Class

outlets

a. Replenishing and maintaining brand assets during retail outlet visits

Train and guide store staff on effective merchandising techniques, ensuring they are

equipped to maintain visual standards and enhance customer engagement.

3. Local Trade Show execution:

Plan end to end process for local trade show execution, like scouting property, arranging

all elements like food, sound system, gifts etc

4. Data Analysis and Reporting:

Monitor competition merchandising initiatives. Provide regular reports offering insights into

the impact of merchandising efforts and recommending changes as needed.

Competition tracking Visibility

5. Cross-Functional Collaboration:

Work closely with the marketing, sales, supply chain (depot) teams to align merchandising

efforts with broader business goals.

Communicate and coordinate with regional sales representatives to ensure seamless

execution of strategies and gather on-ground insights.

Qualifications and Requirements:

Bachelors degree in marketing.

2-5 years of experience in merchandising, retail marketing, or related roles, preferably within

the same industry or market segment.

Excellent communication and interpersonal skills to effectively collaborate with various

stakeholders like local sales team, vendors.

Creative thinking and the ability to develop innovative local merchandising implementation

solutions.

MUST HAVE REQUIREMENTs

Self-owned 2-wheeler and willingness to travel within the region as and when required.

Minimum 1-2 years of merchandising experience