Lead Market Researcher - Noida, India - SourceFuse

Description

SourceFuse Technologies hiring Lead Market Researcher with 7+ years experience

Overview

We are seeking an experienced Inside Sales Lead to spearhead our account-based research efforts at SourceFuse. The goal is to bolster our account-based sales function.

The ideal candidate will have a deep understanding of the IT services landscape and a proven track record in account-focused research.

Your insights will guide our sales strategies, enabling us to target and tailor our offerings more effectively and cultivate deeper client relationships.

Key Responsibilities:

Team Building & Leadership:
Assemble, train, and lead a high-performance market research team dedicated to account-based research.


Research Strategy Development:

Design a comprehensive research plan to delve into target accounts, understanding their needs, challenges, and potential areas of opportunity for SourceFuse services.

Data Collection & Analysis:
Oversee the gathering of quantitative and qualitative data from various sources, ensuring its accuracy and relevance.


Account Profiling:

Construct detailed profiles of target clients, highlighting their IT infrastructure, potential pain points, and areas where SourceFuse can offer unique solutions.

Sales Strategy Collaboration:
Work closely with the sales team at SourceFuse to convert research insights into actionable sales strategies and pitches.


Tools & Technology:
Identify, recommend, and implement the best research tools and technologies to enhance efficiency and accuracy.


Reporting:
Present regular updates and reports to senior management at SourceFuse, detailing research findings and recommendations.


Industry Trends:
Stay updated with the latest in the IT services industry, ensuring our research methodologies remain current and competitive.


Stakeholder Collaboration:
Coordinate with marketing, sales, and other relevant departments at SourceFuse to ensure alignment in strategy and messaging.


Qualifications:

• Bachelor's degree in Marketing, Business, IT, or a related field. Master's degree preferred.
• 7-10 years of experience in market research, with a focus on account-based research.
• Proven experience in leading and mentoring a team.
• Strong analytical and data interpretation skills.
• Proficiency in research tools and software.
• Exceptional communication skills, both written and verbal.
• Knowledge of the global IT services market and key industry players.