Technical Marketing Specialist - Delhi, Delhi
Only for registered members Delhi, Delhi, India
1 month ago
* This salary range is an estimation made by beBee
Job summary
As a Technical Marketing Specialist, you will design and implement CRM automations from concept to execution, combining technical skills with marketing creativity to optimize customer interactions and support cross-functional collaboration.
Responsibilities
- Build and manage marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Zaps) to support campaigns and lead nurturing
- Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy
- Assist in setting up landing pages, forms, and integrations within marketing automation tools
- Perform A/B testing on emails subject lines, content, and timing to drive higher engagement and conversion
- Monitor campaign performance and track results against defined KPIs
- Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets (copy, graphics, automations) are ready for launch
- Stay updated on marketing automation best practices and new platform capabilities
Job description
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