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  • Social Media Manager - Dehradun - Mudgar Club

    Mudgar Club
    Mudgar Club Dehradun

    3 weeks ago

    Default job background
    Accounting / Finance
    Description

    Job Posting: Social Media Manager and Strategist

    Mudgar Club is a rapidly growing startup that is revolutionizing traditional fitness practices with luxury wooden workout equipment.

    We are looking for a highly creative and results-driven Social Media Manager and Strategist to lead our social media efforts, expand our reach, and elevate Mudgar Club's presence in the digital space.

    Key Responsibilities

    Social Media Strategy & Execution

    • Develop and implement a comprehensive social media strategy to drive growth and engagement across platforms like Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
    • Create a robust content calendar with posts, stories, reels, and videos that reflect Mudgar Club's brand values.
    • Oversee the execution of campaigns, ensuring quality, consistency, and alignment with brand goals.

    Influencer Marketing

    • Identify and collaborate with influencers and brand ambassadors who align with Mudgar Club's values.
    • Build and nurture relationships with influencers to amplify brand awareness.
    • Monitor and analyze the impact of influencer partnerships, ensuring measurable ROI.

    Podcast Collaborations

    • Develop a strategy to feature Mudgar Club on relevant fitness, wellness, and lifestyle podcasts.
    • Identify podcast opportunities and manage outreach efforts to secure guest appearances or sponsorships.
    • Collaborate with internal teams to prepare key talking points and promotional materials for podcast engagements.

    Content Creation & Management

    • Lead content creation efforts, including brainstorming, writing, and producing engaging visuals in collaboration with the design team.
    • Ensure all content aligns with Mudgar Club's tone, style, and brand identity.
    • Encourage and manage user-generated content to build an authentic community.

    Team Leadership

    • Manage and mentor a team of interns to assist with social media tasks, including content creation, scheduling, and analytics.
    • Delegate tasks effectively, fostering a collaborative and productive work environment.

    Analytics & Reporting

    • Track and analyze performance metrics (reach, engagement, CTR, etc.) using tools like Meta Business Suite, Google Analytics, and other platforms.
    • Provide detailed performance reports with actionable insights for future strategies.
    • Continuously refine campaigns based on data-driven insights.

    Trendspotting & Innovation

    • Stay updated on social media trends, platform updates, and industry best practices.
    • Experiment with new features, tools, and formats to keep Mudgar Club ahead of the curve.

    Requirements

    Key Qualifications

    • Proven experience in social media strategy, influencer marketing, and team management.
    • Expertise in content creation, social media tools, and analytics platforms.
    • Experience with podcast outreach and managing influencer collaborations.
    • Excellent writing skills and a flair for storytelling and engaging captions.
    • Strong leadership abilities and experience managing a team or interns.
    • Creativity, attention to detail, and the ability to execute campaigns from start to finish.
    • 3 to 5 years of experience in social media management and strategy.

    About Us

    Mudgar Club is a cutting-edge startup that merges traditional Indian strength training with modern fitness.

    We specialize in high-quality, handcrafted Mudgars (wooden workout equipment) that honor ancient fitness practices.

    Our products have been featured on Shark Tank India Season 4, and we are rapidly scaling operations to reshape the fitness industry.

    At Mudgar Club, creativity, collaboration, and growth are at the core of our values.


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Social media manager