- Candidates with a Master's degree in Communication, Marketing Management, MBA, Journalism, or a related field from a reputed institute are preferred
Content Manager - Chennai, India - Hinduja Tech Limited
Description
Calling experts in Content Management
Ready to take a leap and experience a rewarding career? If so, we have an excellent opportunity in store for you at Hinduja Tech
Role: Content Manager
Location: Chennai
Experience: 8 to 12 Years
Role Summary:
Content Leadership and Strategy:
Develop and implement a comprehensive content strategy that aligns with the company's broader marketing goals and initiatives
Lead and oversee the content lifecycle from ideation, creation, distribution, and management to analysis
Establish content KPIs and ensure that all content is driving brand awareness, engagement, leads, and conversions
Content Creation and Oversight:
Oversee the creation of a wide array of content types, including blogs, whitepapers, infographics, and videos, ensuring they meet high-quality standards and are SEO-optimized
Review and approve content pieces, ensuring they align with brand voice, style guides, and marketing objectives
Collaborate with design teams to ensure that the visual elements of the web and social media platforms align with the content
Content Analysis and Optimization:
Utilize analytics tools to track content performance and user engagement, making data-driven decisions to improve content strategy
Regularly review and adjust content based on performance metrics and feedback, optimizing for search engines and user experience
Business Storytelling:
Craft and tell persuasive business stories that resonate with the target audience and stakeholders
Translate complex ideas and data into compelling and understandable narratives
Multi-Medium Messaging:
Create messaging that can be effectively used across various platforms, including web content, social media, email, video, and print materials
Ensure messaging consistency and adaptability to different communication channels
Communicate ideas and concepts effectively, using data and storytelling to engage and persuade
Design Acumen:
Possess a good eye for design, providing input on visual elements and collaborating with designers to create engaging visuals
Create storyboards and visual representations to enhance messaging and presentations
Content Calendar Management:
Create and manage a content calendar to ensure timely and relevant content delivery
Monitor industry trends and adjust the content strategy accordingly
Team Management and Development:
Lead, manage, and mentor a team of content creators, editors, and strategists
Foster a collaborative environment and guide the content team in producing high-quality materials
Cross-Functional Collaboration:
Work closely with the marketing head and other department leads to develop integrated content strategies
Partner with the sales/pre-sales team to create content that supports sales enablement and lead-generation efforts
Liaise with external agencies and vendors as needed
Stakeholder Engagement:
Engage with key internal stakeholders to understand business objectives and translate these into content strategies that support various functions within the organization
Communicate content strategy and results to senior management and gather feedback to refine content initiatives
Required Qualification:
Required Skills:
Proven experience in content strategy and team management within a marketing framework
Strong leadership skills with the ability to drive content initiatives and inspire a team
Expertise in SEO, content marketing, digital marketing, and social media strategy
Proficiency in content management systems, Google Analytics, and project management tools
Excellent communication, writing, and editorial skills
Experience in creating content for various formats and channels, including digital and traditional platforms
Ability to analyze content performance and use data to inform content decisions
Experience in the automotive domain (added advantage)
Strong project management skills with the ability to manage content schedules and deadlines within a fast-paced environment
A portfolio that demonstrates a strategic and creative approach to content creation and marketing
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