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- Oversee all content creation activities for the company
- Proofreads all email campaigns, article content, website content, social media, and marketing content
- Works closely with the marketing team to create a content strategy that aligns with the company's broader goals
- Creates an editorial calendar for the company and its various businesses
- Coordinates with freelancers for various assignment
- Build content team for writers and proofreaders for writing assignments like article writing, email writing, SMS text, cover letter writing, resume writing, banners, social media marketing
- Writes informative search engine optimized copy for content
- Stays up to date with the industry best practices and monitors content activities of competitor websites
- Does copywriting for landing pages and home pages
- Does copywriting for promotional banners