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Bengaluru

    Lead - Category Growth - Internet/Online (4-7 yrs) - Bangalore, India - iimjobs

    iimjobs
    Iimjobs background
    Full time
    Description
    Lead Category Growth

    MBA with more than 4+ years with marketplaces or e-commerce companies in hardcore growth roles

    Core skills - Performance / CPC marketing Google / FB and accelerating acquisition of customers today.

    • Design branding, positioning and pricing strategies across categories
    • Ensure brand message is strong and consistent across all channels and categories grow consistently
    • Analyse consumer behaviour and determine customer personas
    • Identify opportunities to reach new market segments and expand market share
    • Monitor competition (acquisitions, pricing changes and new products and features)
    • Coordinate sales and marketing efforts to boost brand awareness
    • Manage a team and stakeholders largely


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