Product-Led Growth - Noida - SIHO Research

    SIHO Research
    SIHO Research Noida

    1 day ago

    Full time
    Description
    About SIHO Research

    We're on a mission to simplify investing for India's professionals.

    Backed by SEBI registration and deep tech, we've built InvestVidhi – an AI-powered equity research platform designed to help Indians grow wealth with confidence, not confusion.

    Now we're scaling. And we need a self-driven Marketing Lead who can build and own the growth engine.

    Why This Role Exists

    SIHO is building an AI-first investing platform in a complex, regulated market.

    We don't want:

    • Just performance marketing
    • Just branding
    • Just social media

  • We want someone who can:

    Design marketing strategy

    Own growth engine

    Build distribution leverage

    Create viral loops

    Strengthen product adoption

    Think revenue

    This is a builder role.

    Core Ownership Areas

    You will own 5 layers:

    1. Marketing Strategy (Big Picture Thinking)
    • Define clear market positioning
    • Refine ICP messaging
    • Define differentiation vs competitors
    • Align marketing with revenue targets
    • Build quarterly growth roadmap

  • You must think in:

    • Market gaps
    • Customer psychology
    • Strategic angles
    • Category positioning

  • Not just channels.

    2. Product-Led Growth Engine
    • Map complete user journey
    • Improve onboarding
    • Improve activation metrics
    • Improve retention and conversion
    • Build habit loops inside product
    • Reduce friction in value discovery

  • Focus:

    "How do we help users experience value in the shortest time?"

    3. Distribution & Viral Thinking
    • Identify viral hooks within product
    • Build referral or social loops
    • Create shareable assets
    • Design webinar engines
    • Launch thought-leadership positioning

  • You must ask:

    "What can users share naturally?"

    "What makes this talk-worthy?"

    4. Experimentation & Performance
    • Run A/B tests weekly
    • Test pricing positioning
    • Test messaging angles
    • Kill underperforming funnels fast
    • Track CAC, LTV, churn, engagement

  • Speed of experimentation is key.

    5. Brand & Authority Building
    • Simplify complex investing ideas
    • Improve LinkedIn positioning
    • Convert research into marketing assets
    • Build trust in a regulated industry
    • Create clarity-led storytelling

  • Clarity builds authority.

    Authority builds trust.

    Trust builds conversion.

    AI-First Requirement

    You must:

    • Use AI tools daily
    • Improve copy speed
    • Analyze performance trends faster
    • Build repeatable templates
    • Automate wherever possible

  • Manual thinking where automation is possible is inefficiency.

    What We Expect From You

    When given a goal:

    "Improve paid conversion by 20%"

    You respond with:

    • Hypothesis
    • Strategy
    • Execution plan
    • Metrics
    • Timeline

  • Not:

    "Tell me what to do."

    Ideal Candidate Traits
    • 1–3 years growth/product marketing experience
    • Strong analytical thinking
    • Strong written clarity
    • Comfortable with ambiguity
    • Obsessive about optimization
    • High energy
    • Owner mindset
    • Emotionally stable
    • Low ego

  • We prefer:

    Smart + structured + hungry

    Over

    Experienced + rigid

    What Success Looks Like in 90 Days
    • Clear marketing strategy documented
    • Funnel mapped and measured
    • 6–10 experiments executed
    • Activation metrics improved
    • Founder involvement reduced
    • Distribution engine active
    • Clear positioning narrative built
  • This Is NOT For
    • Social media only profiles
    • Branding-only marketers
    • Agency coordinators
    • People who need daily supervision
    • People afraid of accountability
  • How to Apply

    Send your resume or portfolio to

    Subject: "Product-Led Growth & Marketing Lead "

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