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- Work closely with the Channel Marcom Leader and major Business Units to align Marcom strategies with overarching marketing goals for Power Products.
- Develop a deep understanding of channel personas within the Power Product Business Units and other key BUs.
- Colead the development of the AMSP.
- Provide insights and recommendations for effective marketing strategies aligned with business objectives.
- Lead and manage all marketing communication strategies and execution for all Channel Personas.
- Develop and maintain content across multiple channels, coordinating with internal teams, agencies, and vendors.
- Ability to create impactful sales and marketing tools working with internal and external agencies.
- Plan & execute all National & Regionals Events.
- Conceptualize and execute channel programs collaborating with the channel team.
- Handson experience using Digital Marketing including Sales and Marketing Automation, WhatsApp for Business, Paid Media, and other channels to drive channel engagement.
- Manage the Advertising and Promotion (A&P) budget for Power Product Marcom initiatives.
- Ensure optimal utilization of resources for maximum impact.
- Drive incremental business growth through new leads and opportunities via Channel Marcom programs.
- Drive overall results from marketing activities, focusing on key performance indicators (KPIs) and tangible Return on Investment (ROI).
- Monitor effectiveness and make iterative optimizations as needed.
- Collaborate with Offer/Product Marketing Upstream and Downstream Teams to launch new power product offers through impactful integrated marketing campaigns.
- Drive hero and boost offer launches and amplification specific to Power Products.
- Develop and manage assets for digital and physical training for all channel personas.
- Collaborate with the team to seamlessly integrate training into both digital and event strategies.
- Drive partner digitization initiatives and skillbuilding programs for partners.
- Develop and execute sophisticated digital strategies encompassing mailers, social media, and paid campaigns.
- Supervise content creation and optimization for digital platforms, aligning with our brand standards.
- Annual Planning and Strategy: Proven track record of developing marketing and communications strategies.
- Channel Expertise: Experience in handling marketing programs covering various channels specific to power products.
- Agency Management: Strong experience in handling agencies for Power Product Marcom, Events, Digital, Advertising, etc.
- Technical Expertise: Proven experience in marketing power products, with a focus on strategic planning and execution.
- Leadership and Communication: Excellent interpersonal, written, and oral communication skills.
- Project Management and Problem-Solving: Excellent project management, problemsolving, and delegation abilities.
- Innovation and Flexibility: Proven capability to support business ambitions with highquality, relevant, audiencecentric integrated marketing campaigns.
- Technology Proficiency: Good knowledge of Marketing Automation tools
- Adobe Marketo, Tableau, etc.
Schneider Electric - Delhi NCR, India - iimjobs
Description
As Channel Marcom Manager, you will be a key member of the Global Marketing team, reporting to the Channel Marcom Leader.
This role requires a strategic marketer working for all channel personas (Distributors, Panel builders, Contractors, OEMs, Specifiers), collaborating with all other major Business Units to drive marketing initiatives tailored for diverse channel personas.
Responsibilities:
Strategic Collaboration:
Annual Marketing and Sales Plan (AMSP):
Marketing Communication Strategies:
Channel Programs and Coordination:
A&P Budget Management:
Results-Driven Marketing:
Integrated Marketing Campaigns:
Training Initiatives Leadership:
Digital Marketing Expertise:
Skills And Attributes for Success: