Sr. Brand Strategy Manager - Mumbai, India - SoCheers

Description

Experience: 5 - 7 years

Who are you?

• You eat, breathe, sleep brands and everything social media and digital
• You always know what's up in the digital marketing space, which brand collaborated with whom, what was the latest campaign, what's the next big thing in video marketing and the likes
• You always have an idea up your thoughts just keep running
• You imagine yourself holding a Cannes trophy very soon
• You deep dive into client briefs and identify the objectives & action points, and can turn them into campaigns that will provide solutions
• You can think of innovative and interactive digital campaigns for new client pitches and existing clients
• You have a knack for content & and design and understand the consumption patterns of your customers
• You are super curious - the research keeda is alive, and you love to talk to people, and understand thoughts and behaviour patterns at large (obviously talking beyond just a Google search) And we're also talking about deriving actionable insights from all that research.
• The human psyche has to be one of your favourite things to think about
• You have the gift of the gab - presentation skills and convincing skills are on point, let's call you a storyteller of sorts
• You have the thirst to learn more about advertising, always
• You are someone who can lead end-to-end processes right from understanding the brief from the client, to getting them onboard
• You have handled a team

What will you do?

• You will be a story weaver and a storyteller. You will be responsible for leading new business pitch presentations end to end with a narrative while owning everything from the campaign idea to execution of sample creatives. You will have to work in collaboration with different teams including content, design, films, outreach, media, etc. to ensure the pitch is an offer the client just can't refuse
• You will work on something new every day (we mean it when we say it). We are talking binge-worthy OTT shows while sipping wine, best tech companies and also baby products that make you go aww.
• You will be leading & and steering brainstorm sessions to make sure creative insights and ideas come alive for both new businesses and existing clients.
• You will be doing a lot of research to understand industry trends and implement learnings from the same in the new business pitches. You will be responsible for conducting primary & and secondary research to gather consumer, category, and company data and insights for new client pitches.
• You will be adept at observing market dynamics and working on identifying brand positioning to create proper communication routes for new client pitches and existing clients.
• You will have to visualize ideas across multiple platforms till their execution and amplification.
• You will be taking charge of conceptualizing the strategies, pitching to the clients and also getting them onboarded
• You will be leading a small team of planners/strategists and train them to be the next generation of strategists in the industry.