Deputy Manager- Brand - Mumbai, India - Games24x7
Description
Introduction
Games24x7 is India's leading and most valuable multi-gaming unicorn. We're a full-stack gaming
company, offering awesome game playing experiences to over 100 million players through our
products - RummyCircle, India's first and largest online rummy platform, My11Circle, the
country's fastest growing fantasy sports platform.
A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two
New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the
computer lab and discovered their shared passion for online games. We've always been a
technology company at heart, and over the last decade and a half, we've built the organisation
on a strong foundation of 'the science of gaming', leveraging behavioural science, artificial
intelligence, and machine learning to provide immersive and hyper-personalised gaming
experiences to each of our players.
Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar
Investment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantly
innovating and offering novel entertainment to players
Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New
Delhi, Miami, and Philadelphia.
Job Description: Deputy Brand Manager- Retention (PokerCircle)
Position Overview:
Games24x7 is diversifying its gaming portfolio to offer Poker and we are seeking a dynamic and
results-driven Deputy Brand Manager to join PokerCircle's brand team. Since the brand would
be at its very nascent stage, it would be critical role where you would be laying the foundation
of the brand.
The ideal candidate is a strategic thinker with a strong analytical mindset, an eye for design, and
a creative flair. As a Deputy Brand Manager, you will play a pivotal role in shaping and executing
our brand strategy to engage and retain our existing players, ensuring our ads resonate with
them build brand loyalty.
Key Responsibilities:
Brand Strategy:
● Lay the foundation for the brand within the app-funnel. Be user-centric to distill
communication effectively, making it simple for players to understand complex offers
and campaign constructs.
● Develop brand identities and imagery for tournaments, leaderboards etc. with a vision
to bring in consistency with the brand world.
● Collaborate with the Business team to identify and define the brand world objectively.
Retention Campaign Strategy:
● Be objective and arrive at GTM strategy objectively with a clear focus.
● Develop and execute comprehensive retention campaigns aimed at retaining existing
customers and building brand engagement and loyalty.
● Conceptualize and implement campaigns to reactivate users who have been inactive on
the app for an extended period.
● Collaborate with the Business team to identify and refine campaign offerings.
Business Case Development:
● Be why centric and work closely with the Business team to build a solid business case for
each retention campaign, considering financial implications and strategic objectives.
End-to-End Campaign Management:
● Oversee the entire lifecycle of campaigns, from conceptualization to post-evaluation
and performance analysis.
● Coordinate with cross-functional teams to ensure seamless execution, including
Copywriters and Designers.
Communication and Creative Development:
● Have a user-centric approach that makes communication simple, yet creative.
● Finalize communication strategies for campaigns, ensuring alignment with brand
guidelines and objectives.
● Lead the creative development process, collaborating with Design teams to produce
compelling visuals and copy.
Media Planning and Launch:
● In case of offline events or big tournaments, develop media plans for effective campaign
reach and engagement.
● Oversee the campaign launch, ensuring all elements are in place for a successful rollout.
Post-Evaluation and Performance Analysis:
● Conduct thorough post-campaign evaluations to assess performance against predefined
KPIs.
● Identify areas for improvement and iterate on future campaigns based on learnings.
Qualifications:
● Master of Business Administration (MBA) or relevant advanced degree from a minimum
Tier II college.
● Minimum of 4 years of hands-on experience in brand marketing, with a focus on the
gaming or consumer tech industries.
● Proven track record of successful brand management and execution of brand marketing
campaigns.
● Proficiency in leveraging data analytics to drive decision-making and refine marketing
strategies.
● Has a good understanding of the world of performance marketing and knows how to
quickly produce assets to meet dynamic business needs.
● Exceptional creative thinking and design sensibilities to ensure consistent and
compelling brand messaging.
● Strong project management skills with the ability to manage multiple initiatives
simultaneously and meet deadlines.
● Excellent communication skills, both written and verbal, to effectively convey brand
concepts and collaborate across teams.
● Demonstrated ability to work under pressure, adapt to changing situations, and
maintain a problem-solving attitude.
● Highly organized, proactive, responsible, and detail-oriented approach to work.
● Humble and hungry-to-learn mindset, eager to contribute to a dynamic team and grow
within the gaming industry.
*Games24x7 is an equal opportunity employer, and all qualified applicants will receive
consideration for employment without regard to race, colour, religion, sex, disability status, or
any other characteristic protected by the law.*
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