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    • Senior Insight Analyst - Bengaluru - MSE Technology

    MSE Technology
    MSE Technology Bengaluru

    1 week ago

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    Description

    MSE-Technology: Senior Insight Analyst

    Location: Bangalore (Hybrid)

    Type: Full-Time

    Team: Data Centre of Excellence

    About the Role

    We're seeking a Senior Insight Analyst with deep loyalty expertise and a passion for turning customer data into commercial impact.

    This role combines hands-on data work, stakeholder influence, and strategic storytelling. You'll explore customer behaviour, analyse promotion performance, develop segmentation strategies, and turn data into actionable growth recommendations.

    Key Responsibilities:

    • Communicate insights clearly through written narratives, dashboards, and stakeholder presentations.
    • Deliver in-depth analysis on loyalty performance, promotions, catalogue usage, and user behaviour.
    • Develop and apply customer segmentation models that improve targeting and programme design.
    • Collaborate with product analysts to assess feature impact on long-term metrics like CLTV and retention.
    • Support loyalty strategy conversations with timely, commercially relevant, and easy-to-act-on insight.
    • Work closely with BI engineers and dashboard specialists to ensure strong visibility of key KPIs.

    What We're Looking For

    • 7+ years of experience in data analytics, ideally in loyalty programmes, CRM, or customer analytics.
    • Strong SQL skills and confidence querying large datasets.
    • Proficient in a BI platform (e.g., Power BI, Looker, Tableau).
    • Proven experience creating customer segmentation frameworks and applying them to real-world decisions.
    • Strong business acumen with the ability to translate data into strategic recommendations.
    • Exceptional communication skills, particularly in written insight storytelling.
    • Experience working with or within FMCG, retail, or app-based consumer programmes.

    Why MSE-Technology?

    • Join a high-impact team influencing real-world decisions in a global loyalty programme.
    • Be part of a centralised data team focused on quality, connected insights, and innovation.
    • Collaborate with cross-functional experts in engineering, campaign, operations, and product.
    • Hybrid work model with flexible collaboration and high ownership.
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