- degree in marketing, Communications, or a related field.
- experience in managing social media platforms for brands.
- knowledge of social media platforms, algorithms, and best practices.
- written and verbal communication skills, coupled with strategic acumen.
Social Media Marketing Specialist - Bengaluru, India - L&T Semiconductor Technologies
Description
Role Description
Social Media Specialist
Reporting to
Head Communication
Overview / Detailed Job Summary
You will develop and implement social media strategies to enhance brand awareness, engage with our target audience, and drive customer acquisition. This role requires a deep understanding of various social media platforms, and requires excellent communication skills, and a passion for staying current with the latest trends.
Key Responsibilities:
Build and execute social media strategies aligned with our brand goals.
Identify key platforms (Social Media Platforms) and tailor content for each.
Plan and schedule posts to maintain consistent online presence.
Brand: Start with US, Europe & Expand to India, Japan
Generate and publish daily content that resonates with our audience.
Optimize content for maximum engagement, considering platform-specific nuances.
Craft compelling captions, graphics, and videos.
Optimize company pages on various social media platforms.
Utilize analytics tools to track performance metrics (engagement, reach, conversions).
Interpret data to refine strategies and improve results.
Collaborate with other departments to manage reputation and coordinate actions.
Required Experience and Qualifications
Qualifications and Skills:
Technical and Soft Skills
Good at Analytics to help the organization to use social media metrics to drive data-driven insights.