- Drive account specific marketing planning aligned to sales strategies for appropriate account offerings.
- Engage the target audience within the account and develop an execution plan to increase awareness, reputation and consideration for Pepipost's services and solutions.
- Run the program mix (B2B Display Ads, Web Personalization, content assets etc.) highly personalized for tier-one accounts, somewhat personalized for tier-two accounts, and limited personalization for tier-three.
- Focus on the buyer's journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time.
- Create and execute annual and quarterly marketing plans for targeted list of accounts in order to strengthen relationships - from new customer acquisition to accelerating opportunity close to expansion.
- Build trust as an advisor to the business, challenge the status quo, and prioritize ABM programs based on strategic impact to the account.
- Develop, test and optimize messages and campaigns across all channels (digital, events, etc.)
- Collaborate with Marketing, Sales and creative teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement.
- Providing intent actionable insights for Sales Enablement initiatives such as fact sheets, case studies, personas, and competitor analysis.
- Create framework to address requests based on unplanned Sales opportunities and business development needs, as well as real-time event-based communication needs.
- Worked as an
- Should have worked in both top of the funnel (lead gen with paid campaigns) and bottom of the funnel (lead nurturing with email)
- Worked on ABM platforms and CRM tools like Salesforce, Pardot, Influ2, Demand base, HubSpot etc.
- Experience developing, executing, and measuring lead gen and nurture programs for B2B audience.
- Immense growth, continuous learning and connecting with the top-notch brands
- Work with some of the most innovative brains
- Medium to adopt to latest SaaS tools
- Work on multiple products to keep the excitement going
- Opportunity to explore your entrepreneurial mindset
- Open culture where your creative bug gets activated.
Head - Account Based Marketing - Mumbai - Netcore Cloud
Description
Head -Account Based MarketingMumbai, Maharashtra | Marketing | Full time
Huge opportunity to work within a bootstrapped, growth focused and profitable $100M+ ARR company that's expanding in the global market.
Be a part of a growth start-up team that is laser focused on growth around the globe while having the backing of a self-funded enterprise base.
Are you curious to analyse an emerging trend in digital marketing and translate it into actionable guidance?Do you have a desire to grow and nurture a team of passionate young achievers?If so, this is an opportunity for you to join a high-functioning team and make your mark on our organisation
The Impact you will create in the Job:
10+ years of B2B SaaS/demand generation/product marketing
experience with proven account-based marketing specific knowledge and skills.
in a SaaS co mpany with Team handling expertise.
Netcore cloud is first and leading AI/ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue, and retention.
Our cutting-edge SaaS products enable personalized engagement across the entire customer journey and build amazing digital experiences for business of all sizes.
Our CEE platform includes 6 products – Customer Engagement, Email, Personalization, Product Experience, Customer Data platform (CDP) & Raman – our AI engine.
Netcore has a perfect combo of experience as well as an agile mind.We currently work with 6500+ enterprise brands across 18 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience platform.
Headquartered in Mumbai, we have our global footprints across 10+ countries worldwide including United States EU, Latin America, Australia, and Germany.
Being certified as a Great Place to Work for five consecutive years only reinforces Netcore's principle of being a people-centric company – where you will not be just an employee but a family member of the organization.
A career at Netcore is more than just a job — it's an opportunity to shape the future. For more information, please visit or follow us on LinkedIn.What's in it for you?
If this sounds like a company you would like to be a part of, and a role you would thrive in, please don't hold back from applying We need your unique perspective for our continued innovation and success So let's converse Our inquisitive nature is all keen to know more about you.