Market Research Analyst - Bengaluru - Innover Digital

    Innover Digital
    Innover Digital Bengaluru

    1 day ago

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    Description
    Market Research Analyst
    As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition with the ultimate goal of enhancing competitiveness.
    The role involves gathering and interpreting market research data, generating reports, and presenting findings to stakeholders.
    We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.
    Responsibilities:
    • Collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations.
    • Understand business objectives and design surveys to discover prospective customers' preferences.
    • Compile and analyze statistical data using modern and traditional methods to collect it.
    • Perform valid and reliable market research SWOT analysis Interpret data, formulate reports, and make recommendations.
    • Use online market research and catalogue findings to databases.
    • Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation.
    • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
    • Remain fully informed on market trends, other parties' researches, and implement best practices.
    Requirements and skills:
    • Proven Market Research Analysis experience.
    • Ability to interpret large amounts of data and to multi-task.
    • Strong communication and presentation skills.
    • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases, and MS Office Search engines, web analytics, and business research tools acumen.
    • Familiarity with CRM programs.
    • Adequate knowledge of data collection methods (polls, focus groups, surveys etc).
    • Working knowledge of data warehousing, modelling, and mining Strong analytical and critical thinking.
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