- Designing and managing the rural marketing strategy for the Rural Business Unit
- Conceptualizing & executing an integrated marketing campaign to achieve the brand & business goals in the rural markets
- Brand Building and Activations:
- Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with the Sales and Supply Network teams
- Collaborate with creative agencies to develop compelling advertising materials and promotional content
- Deploy rural marketing agencies to implement rural marketing plans
- Develop local partnerships for local activation / PR / communication
- Capture and develop engaging user-generated content to accentuate digital marketing
- Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
- Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.
- Understanding of local markets (culture, socioeconomic aspects, commodities, touch points, etc.) and providing feedback on rural consumer behavior to marketing, product, and sales teams
- Crop-wise, region-wise marketing campaigns to source raw materials
- Engaging and activating the existing subscriber base of biomass processors and rural entities
- Deploying farmer communication channels
- Onboarding customer camps and roadshows
- Short videos for educating, training, and hand-holding in App usage
- Upselling of value-added services like Verification, Delivery, and Finance services
- Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
- Organize community outreach programs, workshops, and events to raise awareness
- Manage branding initiatives that resonate with rural communities
- Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts
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Marketing Executive - Pune - confidential
Description
Rural Marketing Strategy:
Seasonal Campaigns:
Community Engagement:
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