Marketing Executive - Pune - confidential

    confidential
    confidential Pune

    1 week ago

    Full time
    Description

    Rural Marketing Strategy:

    • Designing and managing the rural marketing strategy for the Rural Business Unit
    • Conceptualizing & executing an integrated marketing campaign to achieve the brand & business goals in the rural markets
    • Brand Building and Activations:
    • Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with the Sales and Supply Network teams
    • Collaborate with creative agencies to develop compelling advertising materials and promotional content
    • Deploy rural marketing agencies to implement rural marketing plans
    • Develop local partnerships for local activation / PR / communication
    • Capture and develop engaging user-generated content to accentuate digital marketing
    • Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
    • Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.
    • Understanding of local markets (culture, socioeconomic aspects, commodities, touch points, etc.) and providing feedback on rural consumer behavior to marketing, product, and sales teams

    Seasonal Campaigns:

    • Crop-wise, region-wise marketing campaigns to source raw materials
    • Engaging and activating the existing subscriber base of biomass processors and rural entities
    • Deploying farmer communication channels
    • Onboarding customer camps and roadshows
    • Short videos for educating, training, and hand-holding in App usage
    • Upselling of value-added services like Verification, Delivery, and Finance services

    Community Engagement:

    • Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
    • Organize community outreach programs, workshops, and events to raise awareness
    • Manage branding initiatives that resonate with rural communities
    • Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts
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