Sr. Lifecycle Marketing Specialist - Pune - confidential

    confidential
    confidential Pune

    1 week ago

    Full time
    Description

    Key Responsibilities:

    Lifecycle Strategy & Orchestration

    • Partner with demand gen, sales, design, operations, events and customer success teams to design lifecycle programs that attract, nurture, convert, and grow accounts.
    • Map and optimize touch points across acquisition, pipeline creation, conversion, onboarding, adoption, upsell, and cross-sell.
    • Incorporate AI-powered personalization and predictive analytics into lifecycle journeys to improve engagement and conversion.
    • Align nurture and engagement programs with sales plays, pipeline targets, and customer expansion goals.

    Campaign Design & Execution

    • Build, launch, and optimize multi-step journeys, automated nurture streams, and dynamic email campaigns.
    • Create and maintain responsive email templates and personalized campaign experiences informed by customer data and AI-driven recommendations.
    • Execute A/B testing for subject lines, templates, and workflows to drive continuous improvement and maximize performance.

    Data & Segmentation

    • Leverage behavioral, demographic, and firmographic data to create advanced segmentation and targeted campaigns.
    • Refine lead scoring and handoff processes in partnership with marketing operations and sales.
    • Track and analyze lifecycle performance metrics, providing actionable insights to improve conversion and retention.

    Compliance & Best Practices

    • Ensure compliance with global email marketing regulations (CAN-SPAM, GDPR, CCPA) and internal data governance standards.
    • Stay current with email and marketing automation best practices, tools, and technologies.

    Platform Management

    • Manage and optimize workflows, integrations, and data configurations across platforms such as Marketo, Salesforce, and ABM/lifecycle tools.
    • Explore emerging AI and machine-learning applications for campaign orchestration, personalization, and predictive analytics.

    Ideal Qualifications:

    • Bachelor-s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required
    • A minimum of 4 years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale
    • Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.
    • Familiarity with AI-powered marketing tools
    • Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.
    • Goal-driven with a keen interest in search and digital marketing is required
    • Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required
    • Strong analytical skills with the ability to interpret data and identify actionable insights are required.
    • Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required.
    • Strong writing, grammar, spelling, proofreading, and researching skills are required.

  • Work in company

    Marketing Specialist

    Only for registered members

    We are looking for a creative, data-driven Marketing Specialist to help plan, execute, and optimize marketing initiatives that drive brand awareness, engagement, · and growth.Develop and execute marketing campaigns across digital, · social, email,and content channelsCreate and ma ...

    Pune

    2 weeks ago

  • Work in company

    Marketing Specialist

    Only for registered members

    Job Title : Marketing Specialist - Content (HubSpot) · Location : Pune, India · Company Profile : · First Insight is a leading, product-based software development company headquartered in Sioux Falls, SD, USA. With over 30 years of innovation and excellence, we support more t ...

    Pune ₹600,000 - ₹1,800,000 (INR) per year

    14 hours ago

  • Work in company

    Marketing Specialist

    Only for registered members

    +We are seeking a dynamic and results-oriented Marketing Specialist to join our team and drive the sales of our Point of Sale Systems, Inventory Management and Mobile POS software solution. · +Lead Generation: · Conduct cold calls to potential clients to introduce and pitch Point ...

    Pune

    1 month ago

  • Work in company

    Marketing Specialist

    Only for registered members

    Weareseekingadynamicandresults-orientatedMarketspecialisttojoinourteamanddrivesalesofourPointofSaleSystemsInventoryManagementandMobilePOSsoftwaresolutions. · LeadGeneration:Conductcoldcallstopotentialclientsto introducetopitchPointofSaleSystemsInventoryManagementandMobilePOSSoftw ...

    Pune

    1 month ago

  • Work in company

    Marketing Specialist

    Only for registered members

    We are looking for a dynamic Marketing Executive to join our real estate team. · Lead Generation: Execute and optimize Meta (Facebook/Instagram) and Google Ads campaigns to drive qualified site visits. · Social Media Management: Curate an engaging presence on LinkedIn, Instagram, ...

    Pune/Pimpri-Chinchwad Area

    1 month ago

  • Work in company

    Marketing Specialist

    Only for registered members

    13 years of experience in digital marketing or event marketing required. · ...

    Pune

    1 month ago

  • Work in company

    Marketing Specialist

    Only for registered members

    This is a full-time on-site role for a Digital Marketing Professional located in Dharashiv. The role involves developing and executing digital marketing campaigns creating and optimizing content for various channels managing social media platforms and analyzing performance metric ...

    Pune, Maharashtra

    2 weeks ago

  • Work in company

    Marketing Specialist

    Only for registered members

    Implements & coordinates regional campaigns and creates engaging B2B content to drive content strategies. · ...

    Pune

    1 month ago

  • Work in company

    Digital Marketing Specialist

    Only for registered members

    This is an on-site full-time role for a Digital Marketing Specialist based in Pune. The Digital Marketing Specialist will strategize, execute and manage online marketing campaigns with a focus on increasing brand visibility and lead generation. · Proficiency in Digital Marketing ...

    Pune, Maharashtra

    1 month ago

  • Work in company

    Marketing Specialist

    Only for registered members

    The Marketing Specialist, APAC will play a critical role in supporting the regional team to execute integrated campaigns that drive demand, build brand awareness, and increase market share across the Asia-Pacific region. · ...

    Pune, MH, India

    1 month ago

  • Work in company

    Sales And Marketing Specialist

    Only for registered members

    · The responsibilities include developing and implementing marketing strategies, identifying market opportunities, managing customer relationships, generating leads, and achieving sales targets. ...

    Pune City

    1 month ago

  • Work in company

    Influencer Marketing Specialist

    Only for registered members

    We are a Men's grooming brand on a mission to inspire men to upgrade themselves with our innovative product range. · ...

    Pune, Maharashtra

    3 weeks ago

  • Work in company

    Sales And Marketing Specialist

    Only for registered members

    This role involves identifying and acquiring new clients, developing and maintaining strong customer relationships, and driving sales growth. · ...

    Pune, Maharashtra

    1 month ago

  • Work in company

    Sales And Marketing Specialist

    Only for registered members

    Company Description · Atri Industries is a biotechnology and food-solutions company based in Pune, India, specializing in food cultures, enzymes, and biotech supplies for the dairy, food processing, and laboratory sectors. We are committed to providing high-quality, reliable prod ...

    Pune, Maharashtra

    1 week ago

  • Work in company

    Influencer Marketing Specialist

    Only for registered members

    We seek a creative and relationship-driven Influencer Marketing Specialist to develop and execute influencer strategies that amplify our brand presence and drive engagement. · The ideal candidate will have a strong understanding of influencer marketing trends, excellent communica ...

    Pune, Maharashtra

    1 week ago

  • Work in company Remote job

    Sales And Marketing Specialist

    Only for registered members

    This is a full-time remote role for a Sales and Marketing Specialist. The specialist will be responsible for developing and implementing sales and marketing strategies, · nurturing customer relationships, managing sales processes, · and conducting training sessions for the sales ...

    Pune, Maharashtra

    2 weeks ago

  • Work in company

    Sales And Marketing Specialist

    Only for registered members

    Company Description · YDP Global Business Solutions Pvt Ltd is a trusted partner for media agencies and aggregators worldwide, delivering high-impact demand-generation solutions. With expertise spanning content syndication, lead generation, email marketing, telemarketing, and mar ...

    Pune, Maharashtra

    6 days ago

  • Work in company Remote job

    Sales And Marketing Specialist

    Only for registered members

    This is a contract-based remote role for a Sales and Marketing Specialist. The specialist will be responsible for generating and managing sales leads, · building and maintaining strong customer relationships, · executing marketing strategies, · providing excellent customer servic ...

    Pune, Maharashtra

    3 weeks ago

  • Work in company

    Sales And Marketing Specialist

    Only for registered members

    This is a full-time role for a Sales and Marketing Specialist located in Pune. The role involves managing and implementing sales strategies, · building customer relationships, · delivering training sessions, · and overseeing sales management activities.Strong skills in Communicat ...

    Pune, Maharashtra

    1 month ago

  • Work in company

    Influencer Marketing Specialist

    Only for registered members

    We are seeking a full-time Influencer Marketing Specialist to join our on-site team in Pune. The ideal candidate will plan, execute and optimize influencer marketing campaigns. · Plan execute and optimize influencer marketing campaigns. · Identify relevant influencers build relat ...

    Pune, Maharashtra

    1 month ago

  • Work in company

    Sales And Marketing Specialist

    Only for registered members

    This is a full-time on-site role for a Sales and Marketing Specialist located in Pune. The role involves developing and implementing sales and marketing strategies to achieve business goals. · Daily tasks include managing customer relationships, providing exceptional customer ser ...

    Pune, Maharashtra

    1 month ago

Jobs
>
Pune