- Partner with demand gen, sales, design, operations, events and customer success teams to design lifecycle programs that attract, nurture, convert, and grow accounts.
- Map and optimize touch points across acquisition, pipeline creation, conversion, onboarding, adoption, upsell, and cross-sell.
- Incorporate AI-powered personalization and predictive analytics into lifecycle journeys to improve engagement and conversion.
- Align nurture and engagement programs with sales plays, pipeline targets, and customer expansion goals.
- Build, launch, and optimize multi-step journeys, automated nurture streams, and dynamic email campaigns.
- Create and maintain responsive email templates and personalized campaign experiences informed by customer data and AI-driven recommendations.
- Execute A/B testing for subject lines, templates, and workflows to drive continuous improvement and maximize performance.
- Leverage behavioral, demographic, and firmographic data to create advanced segmentation and targeted campaigns.
- Refine lead scoring and handoff processes in partnership with marketing operations and sales.
- Track and analyze lifecycle performance metrics, providing actionable insights to improve conversion and retention.
- Ensure compliance with global email marketing regulations (CAN-SPAM, GDPR, CCPA) and internal data governance standards.
- Stay current with email and marketing automation best practices, tools, and technologies.
- Manage and optimize workflows, integrations, and data configurations across platforms such as Marketo, Salesforce, and ABM/lifecycle tools.
- Explore emerging AI and machine-learning applications for campaign orchestration, personalization, and predictive analytics.
- Bachelor-s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required
- A minimum of 4 years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale
- Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.
- Familiarity with AI-powered marketing tools
- Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.
- Goal-driven with a keen interest in search and digital marketing is required
- Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required
- Strong analytical skills with the ability to interpret data and identify actionable insights are required.
- Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required.
- Strong writing, grammar, spelling, proofreading, and researching skills are required.
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Sr. Lifecycle Marketing Specialist - Pune - confidential
Description
Key Responsibilities:
Lifecycle Strategy & Orchestration
Campaign Design & Execution
Data & Segmentation
Compliance & Best Practices
Platform Management
Ideal Qualifications:
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Marketing Specialist
Only for registered members Pune
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Marketing Specialist
Only for registered members Pune
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Marketing Specialist
Only for registered members Pune
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Marketing Specialist
Only for registered members Pune
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Marketing Specialist
Only for registered members Pune/Pimpri-Chinchwad Area
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Marketing Specialist
Only for registered members Pune
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Marketing Specialist
Only for registered members Pune, Maharashtra
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Marketing Specialist
Only for registered members Pune
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Digital Marketing Specialist
Only for registered members Pune, Maharashtra
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Marketing Specialist
Only for registered members Pune, MH, India
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Sales And Marketing Specialist
Only for registered members Pune City
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Influencer Marketing Specialist
Only for registered members Pune, Maharashtra
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Sales And Marketing Specialist
Only for registered members Pune, Maharashtra
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Sales And Marketing Specialist
Only for registered members Pune, Maharashtra
-
Influencer Marketing Specialist
Only for registered members Pune, Maharashtra
-
Sales And Marketing Specialist
Only for registered members Pune, Maharashtra
-
Sales And Marketing Specialist
Only for registered members Pune, Maharashtra
-
Sales And Marketing Specialist
Only for registered members Pune, Maharashtra
-
Sales And Marketing Specialist
Only for registered members Pune, Maharashtra
-
Influencer Marketing Specialist
Only for registered members Pune, Maharashtra
-
Sales And Marketing Specialist
Only for registered members Pune, Maharashtra