- Conduct comprehensive market research to identify industry trends, competitive landscape, and customer preferences related to Kitchen Automation products in India.
- Analyze consumer behavior, purchasing patterns, and market segmentation to inform product positioning and marketing strategies.
- Gather data on market size, growth potential, and key opportunities for market penetration and expansion in India & abroad
- Monitor and track competitor activities, including product launches, pricing strategies, and promotional campaigns.
- Collaborate with cross-functional teams to interpret research findings and translate insights into actionable recommendations.
- Support product development initiatives by providing market insights and customer feedback to guide feature prioritization and product enhancements.
- Prepare and present insightful reports and presentations to senior management, highlighting key findings and strategic recommendations.
- Help inform decision-making regarding marketing & sales decisions using a consistent & regularly maintained research discipline
- Stay updated on industry developments, technological advancements, and regulatory changes affecting the Kitchen Automation sector.
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field. A Master's degree is a plus.
- Proven experience (2-4 years) in market research or business analysis, preferably within the consumer electronics, home appliances, or technology sectors.
- Strong analytical skills with proficiency in quantitative and qualitative research methodologies.
- Excellent communication skills with the ability to distill complex information into clear and concise reports and presentations.
- Proficiency in using market research tools and databases and data analysis software
- Strategic mindset with a keen interest in emerging technologies and innovation.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a dynamic start-up environment.
- Knowledge of the Indian consumer market and cultural nuances is highly desirable.
Market Research Analyst - Hyderabad, India - Futuristic Labs
Description
About us:
At Futuristic Labs, we're not just imagining the future; we're actively building it. We're a research and product development studio with an enthusiastic team, dedicated to enhancing life through technology, and crafting products that transform everyday tasks into delightful experiences.
At the moment we are set out to solve home cooking. To achieve this, we have RIKU, our flagship product, which is a fully automatic, AI-assisted rice and curry maker. Other products in this ecosystem are Semi- A Smart induction cooktop, A Digital kitchen app and a Recipe platform – The perfect blend of hardware and software.
https://klynk.recipes
Through our brand Klynk we are on a mission to revolutionize the way people cook and connect with food We're obsessed with creating exceptional customer experiences, and we're looking for a passionate & detail-oriented Market Research Analyst to join our team.
What you'll do:
What we think you'll need:
Why Join Us:
Joining our team means being part of a forward-thinking company poised to lead the Kitchen Automation revolution in India. You will have the opportunity to work alongside talented professionals and contribute to innovative projects that will shape the future of the industry. We offer a stimulating work environment and the chance to make a significant impact in a growing start-up setting.