Assistant/Manager - Website Management - Mutual Fund Industry (3-5 yrs) - Mumbai, India - iimjobs

Description

• Conduct market research, including competitive benchmarking, and analyze campaign effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
• Establish an approach which will help plan, analyze and optimize acquisition, engagement and remarketing campaigns.
• Create regular performance and ROI forecasts for Digital & Marketing based on historic lead performance in order to optimize monthly marketing spend.
• Enhance Customer profiling based on Customer Data Platform in conjunction with a 3rd Party Partner and other sources within organization.
• Establish KPI Framework and Reporting Structure for Campaign Reporting
• Achieve higher degree of personalization in Digital Communications
• Customer Journey on Web and Mobile.
• Customer segmentation to send relevant campaigns.
• Improve customer engagement and campaign conversion rate.
• Campaign planning, management and execution.
• Prepost campaign analysis to determine campaign impact.
• Migrate to a More customer centric Marketing Approach.
• Overseeing the daytoday operations and performance of the company's website.
• Ensuring a seamless user experience and implementing SEO strategies.
• Manage Website/CMS governance and processes for the business plus marketing automation tools.
• Analyzing website's metrics and staying updated on industry trends to enhance online presence

• Strong understanding of Mutual Fund Industry
• Experience in Client acquisition.
• Project Management Experience
• Excellent Communication
• Good Presentation Skills
• Ability to work cross functionally to drive customer experience improvements
• Strong technical understanding of the Digital space and Digital Marketing products.