Digital Marketing - Sahibzada Ajit Singh Nagar, India - The Novushire

Description

Job Overview

We are looking for a talented and driven individual to join our team as a Digital Marketing Specialist. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. This is a Junior level position with 1 to 3 years of experience, and it is a Full-Time role based in Mohali, Punjab, India.

Qualifications and Skills

• 1 to 3 years of experience in digital marketing, with a focus on social media marketing, SEO, and digital advertising.
• Proficient in using digital marketing tools and platforms such as Google Analytics, Google AdWords, Facebook Ads Manager, and email marketing software.
• Strong understanding of SEO best practices and experience with keyword research and optimization.
• Hands-on experience with social media management and advertising platforms.
• Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
• Analytical mindset and ability to analyze data and make data-driven decisions.
• Ability to work independently and manage multiple projects and deadlines.
• Experience in the IT industry or IT services marketing is a plus.

Roles and Responsibilities

• Develop and execute digital marketing campaigns across various channels, including social media, email marketing, and search engine marketing.
• Manage and optimize website content, landing pages, and conversion funnels to improve user engagement and conversion rates.
• Conduct keyword research and implement SEO strategies to improve organic search rankings and drive website traffic.
• Monitor and analyze digital marketing performance metrics and make data-driven recommendations for campaign optimization.
• Create and manage social media profiles and content on platforms such as Facebook, Twitter, LinkedIn, and Instagram.
• Collaborate with cross-functional teams to align digital marketing efforts with overall marketing objectives and brand guidelines.
• Stay up-to-date with the latest trends and best practices in digital marketing and make recommendations for continuous improvement.
• Track and report on key digital marketing metrics, including website traffic, engagement, conversion rates, and ROI.
• Monitor and respond to online reviews and customer feedback to maintain a positive online reputation.
• Assist in the development and execution of marketing strategies to promote company products and services.

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