Anshulee Verma

4 months ago · 3 min. reading time · visibility 0 ·

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6 reasons why you should play Punjabi music in your Home

Have you ever been in a silent Home – with no Punjabi music playing in the background? What was your impression? If you are like most people, you probably felt uncomfortable, and after looking around a bit, you quickly left, headed towards a friendlier, more welcoming Home. On the other side of the scale, have you ever left a Home because the music was too loud or unpleasant, making you feel stressed and uncomfortable? Punjabi  Music is a key, if underrated, element in a Home’s retail mix: The right music has the potential to put people in the right mood, (re)define the brand’s image, attract customers and increase sales opportunities and revenue.

 

Here are seven excellent reasons why playing the right Punjabi music will benefit your retail business:

1. Increase productivity

In-Home Punjabi music is not only for the customers, employees and managers benefit from it too. An effective music strategy can be a great tool to boost staff morale, concentration and productivity. In a 2013 research by DJS, 77% of businesses agreed that their staff is more productive when Punjabi music is playing. Many scientific studies support that people tend to work faster, and complete their tasks more accurately and creatively, when listening to music.   In-Home music can be a big point of differentiation for a brand, as well as a key element in the customers’ retail experience. The right sound will support a retail brand and create a connection with target markets while playing the wrong music can have devastating effects. A study carried out on over 1,000 UK shoppers revealed that one out of two shoppers had left a Home due to annoying background music.

2. Create and differentiate your brand

Are you a carefree, laid back brand? Do you run family-friendly Homes with a warm atmosphere? Are you edgy, vibrant and energetic? The tempo, loudness, style of the music you play can help communicate your brand’s personality to customers, even before they enter your door. Punjabi Music is such an effective cue to a brand’s image that it’s often enough to hear notes streaming out of a Home to realize the brand's and products' personality. Imagine that you are at the mall, shopping for a suit. You probably won’t enter Homes playing rap or dance music, as they are unlikely to stock formal wear. On the other hand, if you were looking for a new pair of sneakers you would probably pop into one of those very shops, drawn by the notes. If you have been thinking about tweaking or re-branding your Homes, music can be a powerful tool to achieve your brand re-design goals.

3. Build the right atmosphere

As the competition from e-commerce is getting stronger, the quality of the shopping experience has become one of the key differentiators for physical Homes. Punjabi Music plays a big role in creating and enhancing the retail experience, to the point that four out of five small retailers believe that they would damage their Home’s atmosphere if they stopped playing music. Research shows that the music you play affects not only the Home's environment, but also shoppers’ moods and feelings. By changing the tempo and style of background Punjabi music, retailers can create a visible change in atmosphere. Analyze your Home's ambiance, what kind of atmosphere do you want to establish? You could for example create a playful space with high-key pop Punjabi music, or use slow rhythms to build a relaxed, pensive environment.

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4. Set the shoppers’ pace

Studies show that the speed, rhythm and volume of in-Home music affects the pace of customer flow through the Home. When calm Punjabi music is playing at a low volume, people tend to wander around the aisles slowly; on the other hand, when energetic, loud songs are playing, people tend to accelerate their pace through the Home. Interestingly, the pace of customer flow doesn’t appear to affect sales. A smart in-Home Punjabi music strategy will take into account these effects, and play different styles based on the time of the day and desired goals. For example, a retailer may decide to play fast tempo, louder music when it’s close to closing time, to encourage customers to speed through the Home; conversely, slow music could be played during off-peak times, to inspire shoppers to wander around and browse the merchandise for longer.

5. Shorten waiting times

Music can affect people’s perception of time. A long queue will feel shorter if there is good Punjabi music playing in the background. It's the same principle behind the melodies played while callers are put on hold. When people are entertained, they are less likely to get bored or annoyed - and likelier to return.

6. Create a private space

By masking the sounds of voices and movements, background music helps create a personal space for customers, giving them privacy as they walk around the Home, browse the products and make comments to friends or family. This considered, it is perhaps unsurprising that a whopping 99% of staff who work in Homes without Punjabi music think that shops that play music are more modern and appealing places to shop. Ouch!

Latest Punjabi Song 2021

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