Proma Nautiyal

6 years ago · 3 min. reading time · ~10 ·

Blogging
>
Proma blog
>
beBee - Personal Branding at its Best

beBee - Personal Branding at its Best


(\

beBee - Personal Branding at its Best

To start with, let's talk about what Personal Branding is really about. Although most of us here on beBee already have a good understanding of what personal branding is, the term is yet to find its place in the hearts and minds of many professionals around the world.

Personal branding is your brand, as an individual. It is all about you, your USPs, your skills, your expertise and how you package it and market it to the world. 

Why would someone need a personal brand?

We all have heard the saying, "Every individual is unique," and we know this to be true. So if we are really so unique, why just keep it to ourselves. Maybe our unique skill sets and expertise can be of service to others. Maybe it can help us find the right role that we have been looking for, for a long time.  

A personal brand is not just about a job or a business. It is about helping others know you better. When we share our thoughts and ideas with other individuals, we help them understand us and gain a new perspective. At the same time, the exercise of sharing our thoughts creating more awareness about you and your brand. 

This is exactly where beBee comes in. What I felt here at beBee is that it helps you build a personal brand at two levels: emotional and technical.

Marketing yourself and your skillset takes courage but more than that it requires a lot of confidence. However much we would like to believe that we do not rely on praise and recognition, we all like to be recognised for our efforts. This is the reason why hearing a "Thank you" or "That was absolutely awesome" makes us feel better and even more motivated to go an extra mile. It boosts our confidence and makes us feel that we know our stuff well. People suffering from Imposter Syndrome could benefit a lot from these kinds of encouraging words. A confident person will know what is it that they are excellent at and will pitch the same with increased effectiveness in the market, out to the world, on social media and at networking events. 

The beBee community is one of the most positive, engaging and encouraging one I have come across till date. Of course, we do agree to disagree, but we know how to do that without severely hurting someone's sentiments. That goes a long way in helping bees build there confidence. 

If you are building your personal brand from scratch, beBee is a good place to observe how the pros do it and follow suit. Each bee has a personal brand which is unique and what they write about and how they engage is unique, too. You can learn a lot about how to go about engaging and networking by following the bees and learning how to create your own powerful mark.

beBee lets you share your voice and thoughts and they need not be only about your profession. It understands that a person is more than their job. They have a family and hobbies and interests that they would like to talk about as well. After all, personal brand is not just a resume, it is you at your absolute best. Let the world know that you know your Tchaikovsky as well as you know your Fundamental Analysis. A person is a culmination of many characteristics, skills/facets. They all should be given equal importance when we are creating a personal brand. 

Coming to the technical part of personal branding: beBee helps you reach 100 percent of your followers by sending notifications to each one of them every time you create a post/buzz. This is something that the leading social media platforms cannot boast of when it comes to blogging and publishing. This is because you get only the most relevant content on your desk and no fluff. Hives of your interest and people you follow are the sources of your beBee reading material. Similarly, bees who follow you and follow the hives where you post are going to receive all the content you share. The more engagement you find in form of comments and shares, the better are your chances of improving and spreading your brand. 

Google loves beBee too which helps your beBee posts rank higher on Google search engine results page (SERP). Your posts rank higher which eventually push your social media presence rank higher. Great way to boost your personal branding strategy. 

Also, check out MyTweetPack which helps you continuously share content that you have created by automating the entire process.This frees you from the concern of consistently distributing content once you create it. A golden rule of content marketing is to spend 20 percent of your effort in creating the content and 80 percent in distributing.What's better than having that 80 percent automated. 

So there you have it. Why you should absolutely have a personal brand and how beBee helps you get there. Sit back and say hello to yourself, a bit of introspection is a great way to start on your journey of personal branding.


9daf47c8.jpg

A content writer and marketer by profession, I have a knack for marketing, technology, and languages. When I am not doing anything related to the above three, you will find me on my spiritual quest. For me life is about continuous learning till the end of days. 

My motto: "There is no bigger pleasure than going to bed, everyday, a little bit wiser and happier than you woke up that morning."

You can find out more about me and my works at: www.proma-nautiyal.com


Comments

Proma Nautiyal

6 years ago #6

#9
That's actually a great initiative and a excellent take on the matter, Numo Quest. We all have our own unique personal brand right inside us in the form of a unique mix of talent and characteristics. All we need to do is understand that and hone it, thereby making the most of it. Thank you for sharing your thoughts!

Proma Nautiyal

6 years ago #5

#4
Thank you, Numo Quest! I would love to hear your thoughts on the topic.

Proma Nautiyal

6 years ago #4

#3
Thank you so much for your words, ! I do what I can to create more awareness about this wonderful platform and the great benefits and opportunities it offers.

Proma Nautiyal

6 years ago #3

#2
Thank you for the read, Franci\ud83d\udc1dEugenia Hoffman, beBee Brand Ambassador! I agree, personal branding is something that should be done proactively and keeping in mind that every step that we take towards it, will have a long term impact on our over all branding efforts.

Proma Nautiyal

6 years ago #2

#1
I agree, Jim Cody \ud83d\udc1d Brand Ambassador. This is a great take on personal branding. It is not just what we post on social media but also how we carry and portray ourselves in our daily life. Thank you for reading the buzz and for your comment.

David B. Grinberg

6 years ago #1

Masterfully articulated, Proma. beBee rocks branding! Thanks for all of your brilliant buzz and contributions to this promising platform. cc: Javier \ud83d\udc1d beBee

Articles from Proma Nautiyal

View blog
5 years ago · 2 min. reading time

The connect between Wine & Cheese and Content Marketing might seem a bit weird; · but when I had fir ...

6 years ago · 3 min. reading time

I have been MIA for some time now and have been buzzing in the social media scenes on and off but no ...

5 years ago · 2 min. reading time

"What do I write about, next?" · "Will people resonate with the topic I am writing about?" · "Is thi ...

Related professionals

You may be interested in these jobs

  • Genpact

    Senior Python Developer

    Found in: Talent IN 2A C2 - 6 days ago


    Genpact Bengaluru, India

    Qualifications we seek in you · Location: Noida/Bangalore/ Hyderabad/ Pune · Senior Python Developer · As a Python Developer, you will follow the Agile development methodology and develop applications and create scripts based on detailed requirements and design provided by the Se ...


  • msg global solutions Bengaluru, India

    What will you do? · Work in the internal Global Operations department of msg global. · Actively work in the project of replacing current BI tool with SAP Analytics Cloud. · Design and customize front-end of applications and ETL processes by request. · Help setup and develop SAP ...

  • Indira IVF

    Zonal Patient Experience

    Found in: Talent IN C2 - 4 days ago


    Indira IVF Navi Mumbai, India

    Job Description · Job Responsibilities: · Ensure quality individualized service to patients and address all patient concerns in appropriate time frame. · Effectively handle end-to-end Facility Management and oversee Front End activity at the Centers in the Zone to help achieve ...