Best Strategies to Reduce Website’s Bounce Rate

If you are trying to boost traffic on your website and aren’t able to, your bounce rate must be high. Basically, the visitors who go through your website bounce back, before they are given a chance of a conversion. You definitely don’t want a high bounce rate. One of the best ways to increase the conversion rate is by having more than one landing page. If you find a high bounce rate, it is an alarming thing that tells us to review the content or redesign the website. As soon as you try to reduce the bounce rate, it helps in boosting up your conversion rate.

So here are the best strategies to decrease the bounce rate:

1. Avoid Pop-Ups

According to a survey, 70% of people get annoyed by pop-ups. It is a very controversial topic among business owners and marketers whether you should use pop-ups or not. Pop-ups should be avoided as they create a high bounce rate. On the other hand, some pop-ups work miraculously. But if you want to create a long term customer, it is suggested to restrict the pop-ups. 

2. Easy to Accessible and Searchable

Website search functionality is one of the factors that can be considered. Although this factor is considered an afterthought by various websites. The website should be easily accessible, people should be able to use the website without any difficulties. The websites should be easily available for the user, they should easily find whatever they are looking for.

3. Usage of Targeted Keywords

If you want to improve the search process, you have to target the high valued keywords. These high-value keywords attract maximum traffic leading to a high conversion rate. Although all the keywords aren’t useful, some are important while others are not very useful.

4. Relevancy

If we keep aside the technical considerations, one of the biggest factors in whether the solution is relevant or not. Some SEO target those keywords which are relevant to the query only. If the website isn’t directly related to the user’s query, then the traffic is going to bounce. The more relevant the content is, the more chances are there that they stick to the website.

5. Create Engaging Content

If your website has great and engaging content then visitors will spend more time on your website and encourage others to visit your site. According to a survey, almost 80% of websites have a low bounce rate whose content is interesting and unique. After all, there is an evergreen say in digital marketing: "Content is the King".

This article is originally published at 7 Best Strategies to Decrease Website’s Bounce Rate.
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