Easiest way to make a Business Case for CustomerSuccess
Customer-centric economy has continuously been increasing and establishing Customer Success as important to every business’s overall strategy. Every Customer Success team member knows that happy customers are the heart of an enterprise. Demonstrating the value of Customer Success to executives and every stakeholder is of great significance. So how do you build the business case for customer success?
Have you ever been asked by a CEO or a founder? “Why should I invest in customer success,what is the need to build another department, how's that going to benefit us?”
will help you know more and build a business case for a customer success platform.
Why customer success?
So there are three key reasons why, as CEO and as a founder of a B2B SaaS company you should be investing in customer success.
Focus on Retention
When you acquire a customer today you're essentially bringing in a new logo, a new account. Revenue only kicks in if you are able to retain the customer either on a monthly, quarterly or yearly basis. And that's the number one reason in the subscription economy. Money comes in only when you retain the customer, so it's no more about acquisition.
Tip- To know more about customer retention, check
By implementing Customer Success you’ll notice a drastic change when you compare expected MRR Churn with customer success program to MRR without a success program and that would be your MRR Saved. To know how to save MRR 130% faster, check
Customer success as a differentiator
Technology is improving and the way technology has advanced, you already know the products are getting easier and easier to build. Whether you are HR tech, Finance Tech or marketing Tech, delivering any fast product, you know, you can only differentiate to so much level using features.
Features are getting copied in your industry and everywhere, then how do you go ahead and create a brand, create a brand that people trust, create a brand that people can rely on.
Don’t just deliver. Make success
And that is where setting a culture of not just delivering products, but actually delivering success, makes a huge difference. No one wants another product login. People are expecting more. People want to solve problems, and that is. Choosing customer success is how you start thinking in a customer centric way, how do you deliver success, how do you deliver business outcomes. How the business is impacted, whether the customer achieved what was hoped to achieve, and when they invested in your product.
Customer success is the enabler for setting up that core differentiator that your brand is known to solve business problems, and not just to deliver products.
For more information on how to build a business case, check
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