Essential Things Must have in your Ecommerce Site

Engaging Web Design

It doesn’t subject if you have the best product possible in your niche and the best customer service on top of that — if your store’s web design is lousy, your online business presence is doomed. According to a Kissmetrics study, 93% of buyers consider visual appearance to be the most important factor when making a purchase.

To create a profitable online store, you can either pay a pretty penny to a web designer or take it upon yourself to learn to code. Alternatively, you can just get a ready-made template and customize it to your needs. Fortunately, there are thousands of great ecommerce templates on the web provided by sites that have clean designs, intuitive layouts, and follow the latest web design trends.

Offer Excellent Online Support

Your consumers need to know they will have support after they make a purchase, if needed. Guaranteeing troubleshooting after the purchase and consulting before the purchase can convert potential buyers into loyal, returning customers.

The most comprehensive, helpful type of support is a live-chat feature that works 24/7. This tool can increase your site-wide conversion by 10% or more. If you don’t have the resources to offer round-the-clock support, you should still provide some type of service to help people during working hours.

Provide Popular Payment Options

No online store can exist without payments. Offer a wide variety of popular payment options for your customers so they can always easily make a purchase.PayPal reigns as the go-to payment solution, but there are other popular options for your business to consider.

Build Buyer Trust with Product Reviews

Reviews and ratings of your products boost your trustworthiness immensely. Online shoppers can’t meet sellers in-person, so they rely on other buyers’ feedback to assess merchants. Ratings on product pages save consumers’ time by quickly showing what other customers think about the product.

Product reviews are more convincing when they’re plentiful. To encourage more feedback, don’t be shy about asking your customers to leave a review after making a purchase. Customers who are satisfied with your product often won’t consider leaving a review because everything is already fine. Give them a gentle push, and they’ll likely be glad to share their positive experience with others.

SEO-Friendly

Your online store has to receive traffic in order for purchases to happen. The key to generating traffic? Search engine optimization. By incorporating SEO keywords into your product titles and descriptions, your site is more likely to rank higher in search engine results. The increased visibility is the key ingredient for greater site visits and more conversions.

Make Sure Your Store is Mobile-Responsive

Mobile shopping accounted for 30% of online purchases last year. This figure is only increasing — Business Insider predicts that by 2020 mobile shopping will account for 45% of all ecommerce shopping.

With the growing use of phones for online shopping, merchants have to ensure that their site design is mobile-friendly to make sure buyers can make purchases, no matter what device they’re using. Tech-savvy sellers can check operating system requirements, like these iOS guidelines, to ensure that their site is responsive. Merchants can also use online store design templates that are already set to be mobile-responsive to make their site device-friendly.

These are some of the essential things that should present in an online shopping website. Providing these things in your website will help you to bring more visitors as well as revenue to your online store.

For more information regarding online shopping website development, contact Webnexs.