Shashie Pawar

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Eye Tracking Market Growth Drivers and Current Industry Trends by 2023

The study reveals that eye tracking has been adopted by various application sectors such as social media and market research, and is expected to reach a high level in the eye tracking market as the advancement in visual analysis provides the industry with a comprehensive assessment. It is expected that the eye tracking sensors which monitor facial expression and heart rate will drive market growth globally. It also helps the doctors in conducting the test and identifying disease signs, and is available at an reasonable range for the patient. One of the main driving factors for the eye tracking market is the high demand for eye trackers in the healthcare vertical, in particular for the assistive communication application. The increasing penetration of eye tracking technology in vertical consumer electronics and high demand for eye trackers for customized advertising and consumer research are a few other key factors that have a positive impact on the growth of the eye tracking market..

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