Proma Nautiyal

6 years ago · 3 min. reading time · ~10 ·

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How To Write Blog Posts That Will Hold Your Audience's Attention

How To Write Blog Posts That Will Hold Your Audience's Attention

How To Write Blog Posts That Will Hold Your Audience's Attention                                                                                 Image Source: Pixabay

Attention is difficult to gain these days, but it is easy to gauge it. One look at the analytics of your webpage will show you the bounce rates and how long your site visitor spent on a particular page. 

These analytics are truly a blessing, as you not only get to see which topics buzz with the audience, but also their demographics. This gives you a fair understanding of which blog post you should write next and how you can customize it for your target audience in a particular location. 

Once you have a stellar blog post title, next comes the matter of writing it. It totally depends on the topic of your blog or the kind of blog you are writing to ascertain the length of the same. Long posts are excellent for giving a detailed overview while short posts are perfect for covering a topic through bullet points and small descriptions. 

Most of the buzzes I find on beBee are 1 minute or 2 minute buzzes, which is perfect as it gives you a clear understanding of the idea being stated, in few words. And, there are some long buzzes which are 4 - 5 minutes long (or more). These are ones which you feel like going on reading, as the subject demands more and more detail to engage audience.

It is important to list the points you are going to talk about in the blog right at the beginning. This will stop you from swaying from the topic and giving focused attention to each point you are planning to write about.

When it comes to writing the post, here are some ways in which you can make sure that you keep your readers hooked:

White Space

White space is extremely important when it comes to content writing. A lot of words clumped together can make it confusing for the reader, which in turn could make them quit reading the piece. We don't want that.

However, if you are using white space in your blog (blank spaces) then it gives a refreshing feeling to the reader's eyes and brain. They don't feel overwhelmed by the amount of text. Each white space is like a breather between bites of information being fed into our brains. 

How much white space you want to introduce into your buzz/post is purely up to you. You could try and make your paragraphs shorter, add subheadings and bullet points to the text, or even add some quotes in between that will shift the alignment briefly for a line or two. 

Conversational tone

Using a conversational tone helps you connect with your audience at a different level altogether. To approach this, always think that your audience is sitting right in front of you and use the same words in the post you would use to talk to them, face-to-face. 

It is said, even your smile can be heard at the other end of the telephone. If this is true, then weaving your words as such to create a near face-to-face communication shouldn't be difficult. Remembering the importance of "you" and "your" will get you there.  See what I did there? :-)

Ask your audience questions, even if rhetoric, it should make them think. Just as a real conversation would. 

Engaging and getting response

The reason we write blog posts, books, articles, etc, is to get our views across to people. To know about their thoughts and engage with them. When it comes to content marketing, engagement is extremely important to convert leads into customers. 

So how to engage effectively? I recently read a post by John White, MBA titled "Here Are The Exact Words To Use On Social Media To Get More Customers". In the post, John talks about how to get customers to engage. He used three methods with examples to show how you can inspire your customers to learn more about your offerings, share your content to make it more Google-friendly, and have them actively engage with the post by introducing open-ended questions. 

I agree with each and every point that John mentions in his buzz and if you give it a read, you too will have a bag-full of great and engaging CTA techniques. 

Thankfully, on beBee, we already have a great amount of buzz-engagement going on. It encourages us to write more, helps us know exactly what content to share, and cater to our audience with relevant write-ups. 

So, to sum up, add some white space, converse with your audience, and keep them engaged with your words and witty CTAs, create relevant content they look forward to and benefit from and voila, you have a great buzz in your hands!

Fellow bee, Preston 🐝 Vander Ven very kindly, shared some of his experience and insight when it comes to creating articles and post that can keep your audience hooked. Since he explained it so well, I am going to quote him here instead of re-writing it.

Something I learned a long time ago was I used to write very long indepth articles with all the information I wanted to share. They were sort of like short books. I realized they had very high bounce rates.
What I did was took each of these articles and turned each topic into it's own articles. If the articles was still to long, I would then make it a Part 1, Part 2, Part 3 with links to each other. My bounce rate began to go down.
At first, it was hard for me to understand that others did not think like I did, and most people just wanted to enjoy themselves. Reading a long textbook is not enjoyable, yet reading something short and straight to the point could be fun and useful to their time. Preston Vander Ven

Thank you, Preston 🐝 Vander Ven for your input!

Thank you everyone, for reading my buzz!


"
#Attention #Image #John #Blog #Pixabay
Comments

Proma Nautiyal

6 years ago #22

Thank you for reading my buzz, Randall Burns . I am glad you found it helpful.

Proma Nautiyal

6 years ago #21

#26
Thank you, Susan \ud83d\udc1d Rooks, the Grammar Goddess. Your appreciation means a lot to me.

Proma Nautiyal

6 years ago #20

#25
Thank you, Claire L Cardwell. I am glad you found the buzz useful. :)

Randall Burns

6 years ago #19

Great article Proma \ud83d\udc1d Nautiyal, very helpful. Starting next buzz in my head as we speak...

Susan 🐝 Rooks, The Grammar Goddess

6 years ago #18

Common sense, Proma \ud83d\udc1d Nautiyal, but we all know common sense isn't very common. You certainly nailed it here!

Proma Nautiyal

6 years ago #17

#15
Thank you so much, Preston \ud83d\udc1d Vander Ven. I understand what you are talking about. I too, wrote rather long articles along with long, convoluted sentences, something that I picked up from the classics. My teachers asked me cut my sentences short and use words which were less opulent and more functional. It is then that I started working towards writing shorter essays/articles in simple format and it has helped manifold. You are right about the bounce rates too. Shorter articles attract more eyeballs. Thank you for sharing your experience, it was very insightful. :-) P.S: May I update my buzz with your text, in quotes and credits to you, to help readers understand how they can break down their articles with lots of information. It would be very helpful as you have explained it very well here?

Proma Nautiyal

6 years ago #16

#14
Thank you for your buzz John White, MBA, it made me write this article in the first place. I am working on adding RTs to my tweets now to encourage my viewers to share more.

Proma Nautiyal

6 years ago #15

#13
Thank you so much, Jan \ud83d\udc1d Barbosa!

Proma Nautiyal

6 years ago #14

#12
Thank you, Sadman Ishrak. I am glad that you found the post useful.

Proma Nautiyal

6 years ago #13

#12
Thank you Sadman Ishrak

Proma Nautiyal

6 years ago #12

#12
Thank you, Sadman Ishrak!

Proma Nautiyal

6 years ago #11

Thank you for the share, Lisa \ud83d\udc1d Gallagher!

John White, MBA

6 years ago #10

Thanks for the mention, Proma \ud83d\udc1d Nautiyal! Nice article.

Jan 🐝 Barbosa

6 years ago #9

Great Post !!! 10/10 !!

Proma Nautiyal

6 years ago #8

#10
Thank you so much Lance \ud83d\udc1d Scoular and thank you for the shares.

Lance 🐝 Scoular

6 years ago #7

🥚cellent Article Proma \ud83d\udc1d Nautiyal particularly having White Space 👥ed 🐝🐝🐤🐳🔥🚲

Proma Nautiyal

6 years ago #6

Javier \ud83d\udc1d beBee

Proma Nautiyal

6 years ago #5

#6
So true, Paul Walters. I feel lucky that I work in an industry I am so passionate about. Writing makes me happy. I only hope it makes my readers happy, too, and brings value to them. :-)

Proma Nautiyal

6 years ago #4

#5
would love to Yolanda \u00c1vila M\u00e1rquez I really need to brush my Spanish skills. Hace mucho tiempo que no he practicado. Podría compartir conmigo algunos links donde pueda encontrar películas españolas? Quiero verlas y revisar las palabras y sus usos. Oh, I love this language! :-)

Paul Walters

6 years ago #3

Proma \ud83d\udc1d Nautiyal when it comes down to it, we write because we can. !!!

Proma Nautiyal

6 years ago #2

#2
Thank you so much Yolanda \u00c1vila M\u00e1rquez. I totally agree with you. What you wrote actually shows in the content you post. Each and every piece of buzz, you create, is so interactive and though provoking that I actually when on to write a super long comment in Spanish. :-)

Proma Nautiyal

6 years ago #1

#1
Thank you Tausif Mundrawala. True, ever since we stepped into customer-oriented approach towards marketing and sales, this has been followed. It is of utmost importance to cater to the client's need, inform them, educate them, apply our expertise to help them deal with their pain points. Making the entire exercise about ourselves will not only make our clients disinterested, but also make them feel disconnected. I feel, as marketers, we still have a lot of room for improvement. As markets change, so do our clients, and so should our approach.

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