Packaging Services In An Attractive Way - The beBee Way

Vibrant colors, great graphics, and delightful packaging make us happy. Product-sellers have this huge benefit of creating something perfectly tangible for their customers. Something which is right in front of them, sitting on the shelf of a supermarket or that of a high-end showroom. Though, it might seem that they have the advantage of providing something to the customers right in front of their eyes, in the form of stunning packaging; they are actually competing with many others in the same space who are trying to outdo their presentation styles with innovative packaging and marketing efforts. 

But, how do we go about packaging in the service industry, especially the B2B one?

We all like looking at beautiful things, that catch our attention. The unique combination of colors and fonts that make us click on a CTA. The awesome posters and visual material that are shared on a particular website. These are the very factors, that nudge something in our brain's frontal lobe that makes us decide whether we want to go on with this service/website, or not. 

As B2Bs in the service industry, we are constantly fighting for attention of our potential clients. Too many options, scattered all over the internet. There are sponsored ads, blog posts, picture content, and so much more that is being shared on Facebook, Twitter, and LinkedIn at an astounding magnitude. It is overwhelming for both the service provider as well as the potential client. 

Whenever, I produce content or copy for my clients or even for myself, I put myself in the shoes of the end customer, my target audience. I sketch out the buyer persona in my head and become that person. This helps me empathize with the end consumer and create a copy or a blog they will relate to.

A great copy on a social media platform, in the B2B space = A brightly-packaged product on a supermarket shelf, in the B2C space.

Once, I create a copy or a piece of content, I ask myself the following questions:

• Would this copy make me click on the link? 
• Would it make me curious about the service provider and make me want to find out more? 
• Does the website look trustworthy? 
• Should I click on that CTA, it does seem to have blurred edges?