Mehul Kumar

3 years ago · 2 min. reading time · 0 ·

Contact the author

Like Share Comment
Blogging
>
Mehul blog
>
Powerful eCommerce Website Marketing Ways You Can’t Afford To Miss!

Powerful eCommerce Website Marketing Ways You Can’t Afford To Miss!

Powerful eCommerce Website

MARKETING

YOU CAN'T AFFORD TO MISS!

You’ve got a great business idea in mind and confident that it’ll be successful and help you make millions. Great!

So the next step you take is to set-up a SaaS eCommerce platform, compile stock, upload the product images, and now all-ready to sell. But the big question is, who will visit your eCommerce store and make a purchase?

You can ask fifty or a hundred people in your social circle, but what about those 4 billion internet users in the world? The edge of establishing an online selling platform over a brick-mortar store is the ability to market and sell products to anyone, anywhere in the world.

The key term here is marketing and to increase the reach of your online store, it is crucial to generate awareness via eCommerce website marketing.

Today we’ll inform you about different ways of making your eCommerce website a super-duper hit!

  • Social Media Marketing

Almost 79% of the total population in the US are active social media users on platforms like Instagram, Facebook, Twitter, etc.

And all the brands, irrespective of their size are marketing products and services on these platforms to boost their sales.

With so many options, it often becomes burdensome and time-consuming for a SaaS eCommerce platformowner to post content on multiple pages, daily.

The solution — advanced online tools to automate the process of posting content on multiple platforms at once.

Using these tools, you can schedule one/multiple graphics along with the content for any future date.

Some of the most popular platforms for social media marketing are Buffer Hootsuite, Sprout Social, etc. The features of the tools vary depending upon the type of plan you have purchased.

  • Content Marketing

How often you’ve come across the phrase Content is King? Considered to be one of the most important elements for any website, content helps in establishing a unique identity for your brand.

It is what engages the user, it is what makes your SaaS eCommerce platform different from billions of websites on the internet.

The artificial intelligence and web crawlers of Google, rank your website based on the content published. The more unique, engaging, and effective the content is — the chances of higher ranking increases significantly.

But a human brain, no matter how powerful, has its limitations. It is not possible for one person to constantly generate new ideas, hence paved the need for content marketing tools.

Powerful online platforms like Buzzsumo, Coschedule, Hemingway App, Google Trends aids in content research and editing. They’re used by top bloggers and content writers throughout the world for writing compelling product descriptions, blogs, and articles for eCommerce platforms.

  • Email Marketing

Statista says that by the end of 2023, the number of email users in the world will touch a whopping 4.4 billion.

Proper and well-researched email marketing campaigns can help generate visibility in billions for your online store. For the same reason, it is considered a must-have eCommerce website marketing strategy.

But is it possible for you to personally mail thousands of people? It seems more like a joke, right?

And here email marketing automation tools came to our assistance. Tools like Mailchimp, Sendgrid, ZohoMail empowers you to send lakhs of emails on a single click. You simply need to feed-in the email ID database and a mail body — rest of the job is automated by the tool.

To read more about email marketing and its benefits, visit our blog.

  • Conversion Tracking and Optimization

Now, you’ve done it all — researched and designed the content and scheduled the posts as well as emails using different tools. The next step is to know whether all your strategies have given the desired results or not?

Tools like Google Analytics, VWO, Hubspot, WhatConverts are used to measure the results of any marketing campaign. Different features of these tools can tell you the number of people who’ve seen the post/email, number of times the link to online store has been clicked, and much more.

In addition to tracking results, customer service also plays an important role in eCommerce website marketing. Zendesk, Boldchat, Twilio are some popular tools to manage customer interaction on any platform like phone, email, messages, etc.So these are the four ways that will help your SaaS eCommerce platform gain the audience and boost revenue. If you too have something resourceful to contribute, then please reach out via the box given below. We’ll try our best to include your suggestions/additions to our blog.


Like Share Comment
Comments

Articles from Mehul Kumar

View blog
3 years ago · 2 min. reading time

What comes to mind on hearing Software Development Outsourcing? A team independent of the organizati ...

2 years ago · 3 min. reading time

Product content syndication. Every eCommerce website owner is familiar with this term, and if not, t ...

3 years ago · 3 min. reading time

It is common for business owners to presume that email marketing is a thing of the past. With height ...

You may be interested in these jobs

  • Tech Mahindra

    BPC/BW Consultant

    Found in: Linkedin IN Premium - 2 days ago


    Tech Mahindra Kolkata

    BE/MBA/BCOM/MCA/ BCA/ B.Sc. (IT) or equivalent with more than 5 years in SAP · Should have experience of at least 2 end-to-end SAP (S/4HANA preferable) implementation as a BPC/BW (BPC 10.0 onwards) consultant. · Must have good exposure to SAP implementation and support in India · ...

  • Logiccircle pvt ltd

    Business Development Manager

    Found in: Talent IN - 5 days ago


    Logiccircle pvt ltd Noida fullTime

    LogicCircle has emerged as one of the best IT companies in India. Our unique and versatile services help businesses to become a brand in the competitive market. Our highly trained professionals bring innovative and creative ideas, irrespective of the industry or sector. From webs ...

  • Cisco Systems

    Site Reliability Engineer

    Found in: Talent IN - 1 day ago


    Cisco Systems Bangalore

    IT Enterprise Platform SRE: · The Enterprise Platform Services team in Cisco's IT Infrastructure group has an opportunity for an Engineer with expertise in Service Reliability Engineering and DevOps. · In your role as an SRE Engineer, you will be able to see the big picture of h ...