Shubhankar Gupta

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SEO for eCommerce – A way to get more Organic Traffic

SEO for eCommerce – A way to get more Organic TrafficaI
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A primary goal for any business owner is to gain more traffic. So, business owners would be going ahead to master eCommerce SEO. Search Engine Optimization (SEO) is the process to get more organic traffic from various sites like Yahoo, Google, and Bing. eCommerce SEO ensures that your product page appears at the top of the organic search result. SEO has the highest ROI of any marketing campaign of eCommerce; despite that, many of the online stores place a little importance on the search engines. Many of the online stores tend to depend more on the paid social media ads. These ads do bring in a lot of traffic, but that requires a constant effort and a flow of income. But SEO for eCommerce websites requires you to put an effort at the start, and once you rank, you make more sales having no recurring expense. So, it would help if you focused on getting free, constant, and high-converting traffic for your eCommerce store. In this article, let us discuss the eCommerce SEO guide that would help you to get more rank for your online store. Also, you can get in touch with an SEO agency in Delhi who will guide your website towards getting more sales.

Keyword Research – The first and foremost eCommerce SEO guide are to have thorough keyword research. These are the keywords that customers would use to search for a specific store or product. This step is crucial, and you should not skip this step. In case this step goes wrong, you will end up in the following two things:

    • You will target those keywords that are tough to get rank, and it would also be tough for you to reach on top of the search rank.

    • You will rank for those keywords that would not get a lot of traffic, or that would not trigger customers to purchase.

Both of these situations are not suitable for your online store. To choose the best keywords for your online store, here are there ways for it:

  • Make use of Amazon for Keyword research. Amazon seems to be rich in keywords. People perform a search on Amazon to buy something. 

  • Find out the keywords through competitor research. Check with your competitor’s keyword, where they rank high.

  • Make use of Ahrefs to find keywords. Ahrefs is a fantastic SEO tool, and this tool helps with keyword research, create backlinks, competitive research, etc.

    Site Architecture – Once the keywords are in place, it is time to place the keyword input into action. Here, it starts with your website architecture. eCommerce website architecture is all about setting up your navigation, product, and category pages. Also, it focuses on getting the relevant content for the users and on reducing the click numbers to search. The essential rules for an eCommerce site structure are:

    • Keep it scalable and simple

    • No page should have more than three clicks to travel from any other page

    • Make use of keyword research to develop relevant URLs and subdirectories

  • On-page SEO – On-page SEO for an eCommerce website ensures that you have the keywords in the right places. It is a way to ensure that Google is aware of what your webpage is all about. There are three strategies for on-page SEO:

    • On-page SEO for category pages of eCommerce – The eCommerce website’s category pages are essential to rank. When a user finds the category pages in Google, they will have immediate access to that category. To optimizes this feature, you need to place the target keyword in the following places:

      • URL

      • Title Tag (H1)

      • Body copy

      • Image Alt Text

      • Meta Data

    • On-page SEO for product pages of eCommerce – Here, you need a banner image with 1000 words, and all that you place for the category pages would be applicable here as well. 

    • On-page SEO for blogs

  • Technical SEO – SEO not only focuses on keywords; it has a technical side also. Technical SEO includes user experience, website speed, working links, and mobile adaptability. It is all about giving users the best experience on your website. So, to ensure your technical SEO is in place, the following to be taken care of:

    • Crawl your website to check for any broken link, missing metadata or alt text, duplicate content, wrong placed images, etc.

    • Ensure that only one version of your website is being loaded.

    • Check the SEO of your home page. Whether the titles are clickable, and well-written, subheaders, etc.

    • Analyze your crawl report. Look out for any click errors, duplicate URLs, broken links, etc.

    • Make sure that the website content is unique. 

    • Make a search on Google for yourself and see where you see your website. 

    • Analyze the Google Analytics reports for search traffic from the start.

  • Local SEO – Local SEO might not be applicable to all. For those having a physical store or required to get more traffic from the local site, local SEO is applicable. For this, the following to be considered:

    • Claim your Google My Business Profile – Google’s feature Google My Business allows you to place your business details in Google’s database. Here, you can display your website information, address, business operation hours, images, reviews, etc. 

    • Create local citation – Local citations are backlinks from other websites, any new outlets, press releases, etc. Citations are essential for local SEO because Google would feel you are famous in your area.

    • Get links on your website – Any local links is an excellent method to create domain expertise and helps to get more local rank. This can be achieved by charities you fund, local news outlets, local blogs, etc. 


  • Content Marketing – Content marketing is an essential marketing type, and content becomes the primary way to get more audience for your website. Also, content is one of the easy ways to build more backlinks and rank for more keywords for your eCommerce store.


  • Link Building – Two main Google’s factors for rank are content and link. Backlinks from other websites that have domain expertise to your website improve your website rank. Link building is considered off-page SEO. Off-page SEO takes time and is a bit complicated. The four unique link-building opportunities are:

    • Resource page link building

    • Partnering with influencers

    • Broken link building

    • Stealing competitor’s links

Image Source - OptinMonster

  • Measuring SEO Success – Once you have your SEO in place, you need to track your SEO efforts. With SEO, you cannot calculate ROI immediately. But the signs are refined and take a long time. You can do the following to track your rankings:

    • Make use of SEO tools like Ahrefs to track rank. Ahrefs has an in-built feature to track rank and notifies you when your rank increases or decreases. 

    • Develop an SEO dashboard for your analytics account. You can install an SEO dashboard for your analytics to see your improvement in your search rank. With this, you can look to increase your website traffic and work with the landing page that the search traffic reaches. 


Conclusion

There are many ways to get traffic. Search traffic is one of the ways that are reliable and easy to achieve. To get many visitors on your website every month, you need to get deeper into the eCommerce SEO strategies for your business.



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