Shubhankar Gupta

9 months ago · 1 min. reading time · visibility 0 ·

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The Disadvantages of PPC

The Disadvantages of PPCThe best PPC company in Delhi allows advertisers or business owners to place their ads on a website in exchange for a fee each time a user clicks on the ad. Quality score and the bid made on the keyword used will also influence the cost.

Just like any online marketing practice, PPC has its own set of disadvantages, and these are essential to understand if you’re considering including PPC as part of your strategy. Let’s look at each of them along with some tips on how you can maximize PPC to reach your goals.

Broad keywords cost higher per click, so it’s advisable to bid on more focused keywords. So instead of trying to get the term “bicycles”, go for more specific keywords like “cross-country mountain bikes in Arizona”. More so, broad keywords may generate a huge number of clicks that will not result to conversions.

Write ad messages that are clear and on-point. If you want to persuade people to check what you have to offer, you need to write your ads well. Let users know what’s in it for them. Just like choosing keywords, you need to be specific and direct in writing your PPC ads.

Always be willing to adjust. Stay on the lookout for changes in market behavior—your audience and other competitors’ bid for a specific keyword. Learn to adapt to these changes so that you can make adjustments accordingly.

Work with the right professionals. Starting a PPC campaign may seem simple, but managing it can be complicated. In the long run, it can be challenging to keep up with your progress, stay abreast with market trends, and analyze the factors that affect your campaign. That’s why it’s best to work with a PPC service provider. PrimeView can help you with that.


PPC advertising can be very effective depending on the way you perform the process. We at PrimeView have a dedicated PPC team that will safeguard you against common PPC mistakes; provided their insight and expertise. Our company has created various PPC packages at different price points so you can choose the one that best fits your company’s needs and maximize your PPC campaign.
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