Three pillars of Email Marketing
What are you trying to achieve? A measurable return on your email marketing investment? Maybe you are trying to develop or maintain your email subscriber and be compliant with all. I am going to share with you the common challenges we face so that you can effectively reach your audience and crush your business goals via email. And I'm going to do it by getting some ideas.
Now, I see this a lot. Some of the common challenges when it comes to email are things like making sure you're hitting your email open rates, click-through rates, email deliverability, and staying compliant. It all comes down to being a fast and integrated email marketing strategy.
No matter the size of your company or marketing team, you clearly have been a defined strategy in place to be able to reach your goals. Experts believe that to create an effective email marketing strategy and view your email, you need to follow this outline. Let's find out – The three pillars you need to create an effective email marketing strategy are:
1. The importance of segmentation, power of the personalization, and therefore the impact of data-driven analysis.
- So, the first column, which is segmentation, it's basically dividing your email subscribers into smaller segments based on a strategic set of criteria that you have determined things like what you have set location or purchase history, or even activity on your website can work very well.
- Segmentation is simple but important. Split is what helps you send the right person the right message at the right time.
- Creating an inbound email experience and conversation means focusing only on the context of your message as much as you deliver.
- The Data and Marketing Association (DMA) found that 77% of email marketing ROI are fragmented, targeted, and started campaigns.
- Bringing context and content together helps you write the largest emails in the world and make sure they connect with your audience and don't waste your time or your time. I love that stat, that 77% of email ROI comes from segmentation. But now you might wonder, how do we actually start with division?
- Let's check this out. At its core, division brings together two major inward concepts:
- Buyer persons and the buyer's journey. Sending the right email to the right person at the right time means knowing who the person is and where they are in the buyer’s journey. Buyer individuals are great representations of your customer supported real data and choose educated speculation about some customer demographics, behaviour patterns, motivations, and goals.
- And the buyer's journey is an active research process that leads a person to purchase. The buyer's journey is made up of three stages: the awareness phase, the consideration stage, and the decision stage.
2. The second pillar is personalization.
Customers now expect personalization in all marketing received from modern companies. It's just no longer an option. In an email, personalization is when you can use your email to make your customers feel customized to your customers, making it more intimate and relevant
- Personalization is a lot more than adding the recipient’s first name to your email. It's about creating a contextualized and individual experience.
- While there are many channels that'll allow you to try this, and more and more created every day, email may be a channel that continues to supply such a lot, room for creativity and experimentation, and to develop that personal experience.
- Email personalization is basically like having a personal concierge for everyone who interacts with your brand based on actions. How cool would that be? There is a word for this, by the way, which we all should know.
- Behavior is defined because the practice of sending automated and targeted emails to your contacts supported historical interactions together with your company and with your channel.
- And when you send a transactional email, you are creating a highly personalized experience for your contacts. - A favorite example of mine is OpenTable. They make it easy to make reservations online, but they also remember your favorite restaurants and help you discover new ones based on your user reviews and your previous reservations. How cool is that? Another great one comes from Spotify. They send behavioural emails to fans that love certain artists. And they surprise them by giving them exclusive access to give other gifts to and from the artist.
3. This brings us to our last pillar, the impact of data analysis.
- In an ever-changing world where your customers are always changing the way, they live and work, analysis helps you grow with them and should not be left behind.
- By constantly analysing your email and placing email as one of the main parts of your inbound strategy you will give your customers what they need to continue interacting with you. So how do you actually get started? To implement data-driven analysis
- In your email marketing, you will want to keep this outline in mind. First, track the metric on that matter.
- It will be different for you in my business than it is for you in my business. Second, understand what those metrics indicate about the success of your emails, what is going on and what is slowing down. And then third, apply what you have learned to optimize and improve each email you send.
- Email marketing is a powerful tool. And goes into creating a very effective email marketing strategy.
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