Devesh 馃悵 Bhatt

4 years ago 路 3 min. reading time 路 visibility 0 路

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Unlike my other articles where I tried to complicate things, here is an attempt to be simple.

Why am I trying to be simple?

Simply because wordplay [PLAYING WITH WORDS ] can make life and work messy and painful. I pushed its boundaries to learn how to tackle it and my other articles are a reminder of that learning.

Here I want it to be a useful reminder to pursue simplicity i.e. work as a simple anchor amidst the storm of words/wordplay.

I do confess, the approach part is complicated, only with the intention that the rest can be made simple.

MY CONTEXT & APPROACH HERE (a small complicated section):

1) I will go with the common usage of words. Use them as they are, keep it simple. I forgive them for being tools of misuse and harmful use.

2) Within common usage, I shall define them as I please. Simply because I can define them for good use. They are some inputs to how I define myself, not the only inputs. We nurture each other through understanding. IN SIMPLER WORDS, I DEFINE THEM AND THEY DON鈥橳 DEFINE ME.

3) These definitions work for me. As a blog post I seek inputs to simplify it further.

4) If there is a disagreement, I will seek utility. Eventually, I will define disagreements for my own use. I hope that we understand each other.

5) Nothing is useless. Every idea has infinite potential. Yet, time is precious and definitions are limiting at first sight. Hence I prioritize.

6) My sincere apologies if you feel neglected. At the end of the day, such neglect is my loss.


This is in Q&A format.

Q1. Why do I need to Brand myself?

Ans. It is a professional requirement because:

a) I compete with Companies that brand themselves.

b) Today people are branding themselves.

c) Clients. / employers/ employees / co-workers will see if I fit their Brand/ Culture/ Ambition/ Comfort etc etc.

d) Hence the majority would see me as a brand at first sight.

Q2. What is a Brand/Good Brand/Great Brand/Bad Brand?

Ans. This is what I think:



b) In other words, how people remember me.

c) In other words, Am I an Imprint on their minds? I think I create a brand to BRAND THEIR "MEMORIES OF ME".



b) In other words the impression is desirable because it fits well with my Expression and Delivery. Desirable is Good.

c) When Impression, Expression and Delivery fit each other, all three are complimentary and I have credibility. Objective achieved.

d) GOOD is the foundation for GREAT.



b) GREAT is built on the GOOD. Makes me think I have a lot of work to do :).


Impression, expression, offer and delivery are all a bunch of misfits forced to work together.


Eventually, after a certain threshold, branding will be necessary. It's best I start now and learn to Brand First-hand.

It is a process. I am going for GREAT.

This 鈥淔ITTING鈥 works for me because I fit all decision making inputs into my area of focus. Currently it is Branding.

Why delay or procrastinate thinking in the name of process. I am not an organization yet :)

When I get to the step of Delivery, I will fit everything into Delivery for better decision making.

Q3. What is Personal Branding?

Ans. This is what I think.

a) It is a concept built of two words 鈥淧ersonal鈥 and 鈥淏rand鈥.

b) It is a Brand only if people remember me.

c) It is Personal only if:

a. I represent myself as I am.

b. I do it my way, with personal and passionate involvement.

c. It has Personal appeal for me and the client. We nurture each other.

d) It is the core of a growing professional platform, hence an opportunity.

e) It motivates me to put my imagination to good use. I simply assume the general usage and focus on the opportunity.


For simplicity:

a) I might as well live the role of a Bee at Bebee like I lived the role of a manager at office.

b) I won鈥檛 compromise:

a. My Personal Brand for 鈥渂ee-dom鈥.

b. Myself for my Personal Brand or your opinion of me.

c. My imagination for counter-productive wordplay.

d. My priorities and critical elements for the Desirables.

c) I find Bebee useful; I don鈥檛 feel I have to be a social media expert to reap benefits.

d) For now the benefits are far greater than the problems. A new App and proactive management can solve those problems. I have hope and expectations that allow me to wait for improvements.

e) If you think I am a wasp and I see possibilities to connect, I have the time and the capacity to change your opinion. Some will take more time than the others.

While I focus on Branding, I would push the boundaries of my Brand so that everything fits in. It is like team members taking turns to lead the group. For now Branding is the Team Leader.

Bebee vo Linkedin

Bebe ace

I will be sensible about pushing my boundaries. I won鈥檛 break its construct, I will push it further.

a) I believe that the first step serves as the foundation.

b) Right now, my foundation is the experience on which I shall build my brand.

c) Later, the Brand shall be my foundation on which I build my experience.

d) The foundation must be strong. Strength comes from using the good and learning from the Bad. The so called Wasps or undesirables may learn from me. Question is, whether I learn from them?

To be sensible, I need a constant reminder. So here it is:


That鈥檚 about it. I hope that feedback would be helpful to make it simpler. I am not a Branding expert. I am self employed who cannot afford one yet.

Thanks for the time.

Links [To the Complicated]

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Devesh 馃悵 Bhatt

4 years ago #26

very broad indeed. Thanks

Devesh 馃悵 Bhatt

4 years ago #25

it was an attempt. For me it is a start. Others I've ended up worse :)

Devesh 馃悵 Bhatt

4 years ago #24

I assumed Branding to a country, I am a tourist trying to learn the ways. I won't immigrate :) I see people like you and I know it is possible be oneself :)

Pascal Derrien

4 years ago #23

good article even though I think there are too many posts on this at the moment, the only thing I can think of is the danger of having oneself defined by a so called personal brand... I rather relate to persona but maybe that is just me :-)

Devesh 馃悵 Bhatt

4 years ago #22

thanks a lot

Devesh 馃悵 Bhatt

4 years ago #21

pretty much extends across life :)

Lisa Gallagher

4 years ago #20

Shared on beBee and Twitter!

Lisa Gallagher

4 years ago #19

This is great Devesh Bhatt, on words, you define them, they don't define you. Love that statement!!

Devesh 馃悵 Bhatt

4 years ago #18

Thank you.
Excellent, Devesh. Straightforward, to the point and well-structured post. Also, well thought-out and creative. I'm very impressed with your efforts.

Devesh 馃悵 Bhatt

4 years ago #16

glad you liked it. I was wondering , when would you be back online :)

Devesh 馃悵 Bhatt

4 years ago #15

Claire, I am struggling with the reset button as a writer. As a doer I'm straight through the clutter , do it right and do it simply person. But to do things simply, it was absolutely necessary to do complicated paperwork. What I do not like is the fact that this complicated habit has seeped into HR, Marketing, Sales, interdepartmental work, Help desk, etc etc etc. It has seeped into our thoughts, into blogs, social media posts, it has become a scale to evaluate professionalism. Thumbnails, if I have to use something and apply it, I c an keep it simple. Complicated is the treadmill to prepare for the ills in networking ..Atleast in the case of India. But I do feel, one has to be aware of both. Thanks a lot for the boost. I have to simplify this further.

Devesh 馃悵 Bhatt

4 years ago #14

An experienced professional such as you likes the way I think...It's very motivating and I wish to learn more from you. On the other hand the easy parts of Personal Branding two things come to mind. An organisation which never focused on its image would find it harder to define itself and live the definition, in this case self understanding to expression is easier for individuals. Secondly, organisations may succumb to the over-riding influence of opinion believing that collective effort and finances can fill the lapses, an individual has no scope for error but an individual has more clarity and more scope to keep rebuilding. Ultimately, it is what triggers creativity, challenge, confidence or both :)

Claire L Cardwell

4 years ago #13

Devesh Bhatt - thank you for explaining a complex subject so simply. It's easier to write a wordy post full of jargon and far harder to pare things down to their essence and use simpler language that everyone can understand. It's more important to do that now more than ever as we are an international community now - especially on beBee!

Jerry Fletcher

4 years ago #12

Devesh, I like the way you think. There is, many times, clarity in simplicity. With your permission, I may borrow your blog as a resource for Development of a Personal brand is, I believe, the most difficult brand building task and you have reached into the heart of the matter.
Very true.

Devesh 馃悵 Bhatt

4 years ago #10

art makes us simple. Overrides overthinking with passion :)
Good Buzz Devesh Bhatt Simplicity made art.

Devesh 馃悵 Bhatt

4 years ago #8

thanks Great Man of the Savannah :)
Great buzz 馃悵馃悵

Javier 馃悵 CR

4 years ago #6


Devesh 馃悵 Bhatt

4 years ago #5

thanks for the wonderful input.
It is not confusing and the readability of your buzz is excellent. Actually, this is your best buzz so far because you used simple words. SImplicity served your purpose Devesh Bhatt. I shared the buzz because it is worthy. You laid the foundation for your buzz. I enjoyed reading it and mostly these parts: a) BRAND= IMPRESSION + RETENTION b) In other words, how people remember me. c) In other words, Am I an Imprint on their minds? I think I create a brand to BRAND THEIR "MEMORIES OF ME". c) When Impression, Expression and Delivery fit each other, all three are complimentary and I have credibility. Objective achieved. b) Right now, my foundation is the experience on which I shall build my brand. c) Later, the Brand shall be my foundation on which I build my experience I like the reverse effect in the last quoted two lines. Experience first to build your brand, but then the brands becomes the foundation for building your experience. I draw the attention of Javier \ud83d\udc1d beBee for you mentioned in the table beBee and your highlighting it is both a professional and personal branding platform.

Devesh 馃悵 Bhatt

4 years ago #3

I try. It will take a lot of rework to be simpler and enjoyable.

Javier 馃悵 CR

4 years ago #2

thanks Devesh Bhatt !

Devesh 馃悵 Bhatt

4 years ago #1

It is intense. I hope it's not confusing

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