Debesh Choudhury

2 years ago · 2 min. reading time · 0 ·

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Why Should a CEO of a Social Media Company Like Your Post?

Why Should a CEO of a Social Media Company Like Your Post?

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Power of a LinkedIn Connection

Debesh Choudhury, Ph.D. on LinkedIn * “How has
LinkedIn made a difference to your career?” asks Jef


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This is true that Jeff Weiner, then CEO and now Executive Chairman of LinkedIn, or one of his secretaries, had clicked a “Like” reaction on my LinkedIn articlePower of a LinkedIn Connection.” In fact, the top CxOs of top corporates occasionally engages in blog posts of common people. The CxOs deploy secretaries to engage from their social media profiles. They do engage in promoting the policies of their companies.

I explained this in a recent story on Medium.

So why Jeff Weiner or his secretary clicked a “Like” on my LinkedIn article?

There must be some strategy behind every action of the CEO office

As the CEO of LinkedIn, Jeff Weiner promoted a strategy that he called the culture of compassion. It is quite clear that the culture of LinkedIn dwells on empathy. We can notice it throughout almost all engagement of LinkedIn. Above all, all LinkedIn members are empathetic towards the fellow LinkedIners.

That is how the Culture of Compassion started on LinkedIn. All the members, premium or free, grow their network, exercising this empathy factor. If most members are devoid of empathy, the organic growth of the platform may stop.

The “Culture of Compassion” was there on LinkedIn, and it is still an active policy of LinkedIn

Now there exists a “compassion” project outside of LinkedIn as well

The culture of compassion is a simple phrase. Everybody can say that.

But it is not easy to implement a culture of compassion inside a corporate.

It is not even easy to make it a policy inside a home. Every member of a family is not equally supportive of others.

When Jeff Weiner took the responsibility CEO of LinkedIn, he wanted “compassion” to exist as the base culture on LinkedIn. He talked about it several occasions later (One such interview is enclosed for your quick view).

The Unfluencers” LinkedIn Group. I am a Senior Member of IEEE & SPIE.
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Zacharias 🐝 Voulgaris

2 years ago #5

That's a good point. Hopefully the management of beBee will one day take notice of these issues and make the changes it needs. Perhaps it's a matter of funding, I don't know. Whatever the case, there are other platforms that are worth using instead of LI and FB...

Debesh Choudhury

2 years ago #4

Zacharias \ud83d\udc1d Voulgaris, Thank you so much for your analysis of beBee and LinkedIn. Many of us are common on both platforms. I don't log in and write on beBee quite often. I am unable to appreciate its commenting system. I don't get any clue which reply is to which comment. beBee as a platform has not progressed since 2016. The platform of LinkedIn is quite matured but the policies are degrading engagements among the users. It was exceptionally well running before Microsoft acquired it in 2016. The policy of beBee is good but the platform has to improve a lot.

Debesh Choudhury

2 years ago #3

Your perspectives are true Lada \ud83c\udfe1 Prkic ... It is a post of 2016, and I had to send a message to Jeff Weiner to get a "Like" from his profile! Later I seldom saw such intentional engagement from the LinkedIn CEO's office. What I felt that Jeff Weiner had a mission to get the number very high on the platform, after that he didn't carry forward the "Culture of Compassion". Now it is a non-profit affair managed by him outside LinkedIn. And, yes I remember some instances I engaged with beBee CEO Javier \ud83d\udc1d CR now lost interest in the future of this platform.

Lada 🏡 Prkic

2 years ago #2

Debesh, as far as I see it happened four years ago. The article you mentioned is from 2016. To me, it is not the same as Jeff Weiner himself engaged with your post or someone from the CEO office (his secretaries). On beBee, Co-Founder and CEO, Javier \ud83d\udc1d CR, regularly engages with users (although now less than before). I am on LinkedIn since 2014 and experienced (still do) a culture of compassion among members of my network, but it does not apply to the whole platform. Sadly, I was a witness of many rude communications between LinkedIn members. We shouldn't generalise. Every social media platform has pros and cons. :)

Zacharias 🐝 Voulgaris

2 years ago #1

Beyond the BS PR stuff that LI shoves down everyone's throat, when it comes to talking about its brand, there are also the facts. For example, LI is one of the most toxic places in the SM world, since apparently it's impossible for many people there to have a real discussion about something. Perhaps that's why many people (if not most of them) who are on that platform don't engage too much with the stuff that's posted unless it's a platitude that everyone can agree with. Also, LI doesn't have nearly enough diversity in the kind of posts that it hosts. At least in some other social networks, like beBee, you get to hear different views and topics that are unfathomable (i.e. too unprofessional) for LI. What's more, most people I've talked to who are new to the job market don't hold LI in high regard because it's too superficial. They prefer to build useful portfolios and use various sites to promote them, while a LI profile is useful but not something they rely on much. So, perhaps we should treat this Jeff guy with the indifference his social network exhibits towards all the free thinkers out there. After all, in case you haven't realised it, it's there for your money and the traffic you provide to it, through your content. If you want to engage with an audience, there are (much) better places out there. Cheers

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