Performance Marketer - Delhi, Delhi, India - Bel Cibo Hospitality Pvt. Ltd.

Bel Cibo Hospitality Pvt. Ltd.

Verified Company

Delhi, Delhi, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

**Performance Marketer (Roles & Responsibilities):
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Campaign Strategy and Planning:

Develop and implement comprehensive digital marketing strategies aligned with business goals.
Identify target audiences and segment them for more effective targeting.

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Data Analysis and Reporting:

Utilize analytics tools to gather, analyze, and interpret data for campaign performance.
Generate regular reports on key metrics and provide insights into trends, successes, and areas for improvement.
Adjust strategies based on datadriven findings to optimize campaign performance.

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Budget Management:

Allocate and manage budgets effectively across different campaigns and channels.
Continuously monitor spending and adjust allocations based on performance and ROI.

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Ad Creation and Optimization:

Develop compelling ad creatives and copy that resonate with the target audience.
Conduct A/B testing to optimize ad performance, including testing different ad formats, messaging, and visuals.

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Keyword Research and Optimization (for PPC):

Conduct thorough keyword research to identify relevant terms for paid search campaigns.
Constantly optimize and refine keyword lists to improve ad relevance and reduce costs.

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Conversion Rate Optimization (CRO):

Implement strategies to improve website and landing page conversion rates.
Test and optimize elements such as page layout, content, and callstoaction to enhance user experience and drive conversions.

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Audience Targeting and Segmentation:

Define and refine audience segments based on demographics, behavior, and other relevant factors.
Tailor campaigns to specific audience segments for more personalized and effective messaging.

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Marketing Technology Utilization:

Stay updated on the latest marketing technologies and tools to enhance campaign efficiency.

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Collaboration with Cross-Functional Teams:

Work closely with other marketing teams, sales, and product teams to align marketing efforts with broader business strategies.
Collaborate with creative teams for the development of marketing assets.

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Stay Informed about Industry Trends: