Content Marketing Writer - Bengaluru, India - IBM

IBM

Verified Company

Bengaluru, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

Client is looking for a Content Specialist with a track record of producing financial services content that engages our clients and prospects while driving measurable growth.
We are especially interested in resources with experience writing persuasive content that moves readers to action.
This role will collaborate closely with others throughout our crossfunctional team to identify engagement, growth, and improvement opportunities, propose new initiatives, and optimize customer experiences and journeys to drive our business.

Performance Monitoring, Testing and Optimization

Improve direct response best practices to improve earned and owned content and campaign performance, including production of highquality leads and opportunities won.
Monitor and support crossfunctional efforts for content optimization, including split and multivariate copy testing for various assets.
Collaborate closely with content, marketing automation, analytics, paid media, and SEO teams to identify and execute opportunities for highvalue testing and optimization.

Other duties as assigned

Works towards a shared set of goals with a dynamic team
Consults on direct response, testing and conversion optimization for various campaigns.

Required Technical and Professional Expertise

Ability to read, write and edit proficiently in US business English. Example articles here.
Resource must be able to work within team project management process (Example: Wrike)
Available for some meetings during business hours (CST)
Ability to work independently and write original content from briefs, outlines, transcriptions or example articles
Ability to work remotely and communicate efficiently with team members and complete brief assignments overnight
Familiar with US and Global Investing topics and Industry Language
Proficient in AI writing tools (Grammarly, ChatGTP, Jasper AI)
Highly organized, able to prioritize work and manage projects and assignments independently
Proficient in Microsoft Office Tools
Comfortable with aggressive deadlines and shifting priorities
BS/BA degree required
6 plus years of writing focused on direct response and conversion optimization
Financial services (or other heavily regulated industry) marketing experience preferred
Proficiency with web analytics and SEO platforms, as well as CRO tools including Optimizely, Google Analytics, Optimizer, heatmapping and behavioral analytics strongly preferred.
Familiarly with project management software (ex. Wrike, Monday, Asana)
Familiarity with content management systems (ex. WordPress, Salesforce CMS)

Preferred Technical and Professional Expertise

Help prospects understand the value of meeting with a Wealth Enhancement Group advisor to understand our unique teambased approach and simplify their financial lives.
Test and optimize website content conversion points, including forms and landing pages, to increase engagement and goal conversions.
Collaborate with the team to identify opportunities to create unique content for highquality traffic that leads to increased engagement and growth.
Partner with our content team to establish direct response best practices and conversion optimization strategies.
Strive for content excellence within relevant style guides, legal standards, and direct response best practices.
Partner with brand and content teams to ensure a compelling and consistent tone and voice.
Showcase the deep industry knowledge and expertise of Wealth Enhancement Group financial professionals and bring their stories to life.

About Business Unit
IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation.

With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world.

Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageou