Intern - Marketing - Bengaluru, Karnataka, India - Labcorp

Labcorp

Verified Company

Bengaluru, Karnataka, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Company Overview:

Labcorp is a global leader of innovative and comprehensive laboratory services that helps doctors, hospitals, pharmaceutical companies, researchers and patients make clear and confident decisions.

We provide insights and advance science to improve health and improve lives through our unparalleled diagnostics and drug development laboratory capabilities.

The company's more than 60,000 employees serve clients in over 100 countries, worked on over 80% of the new drugs approved by the FDA in 2022 and performed more than 600 million tests for patients around the world.

Global Internship Program:

Exciting opportunity to be part of the Labcorp 2024 Global Internship Program as a _Marketing Intern_

As a Labcorp intern, you will have the opportunity to support meaningful assignments that compliment an education in STEM+ Business and Healthcare disciplines, and are inspiring and valuable in our mission to improve health and improve lives across the globe.

In addition to department work, we support your professional development and career exploration through program workshops, leadership speakers, employee resource group introductions, new hire panel discussions and small group 'coffee chats'.

Capitalize on a dedicated training and development program that will support your scientific and professional career aspirations, and take pride in delivering work that helps save the lives of millions of people around the world.

About Team:

The Global Marketing Center of Excellence in India is responsible for developing and executing Marketing strategies to raise Labcorp's position as a leading brand and drive business growth. The team includes functions such as Branding, Communications, Customer Marketing, Digital Channel, Platforms, Strategy & Customer Experience, Market Intelligence, Analytics & Insights.

Internship Assignment Summary:

The internship program can be in one or more of the below functional areas:

Market Research: Conduct market research to identify industry trends, competitor analysis, and customer insights. Summarize findings and present actionable recommendations.

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Digital Marketing: Execution of digital marketing campaigns across various channels, Marketing Automation, Marketing Tech Stack, Website and SEO.
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Branding: Support the development and maintenance of our brand identity. Collaborate on branding strategies and materials to enhance brand reach and awareness.
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Design: Work with our design team to create eye-catching visuals and graphics for marketing collateral, both online and offline.
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Content Writing: Contribute to the creation of engaging and customer-friendly content for our website, blog, collateral and other marketing channels.
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Analytics: Develop automated reporting for one or more of our key marketing programs
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Program Management: Assist in the planning and execution of marketing programs: Understand and leverage the interconnectivity of Labcorp-approved technology and project management resources (Workfront etc.)
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Social Media: develop and support social media strategies to build audiences and further marketing and brand initiatives.

Education/Qualifications/Skills:

Qualifications Required:

Currently pursuing a Master's degree in Business Administration (MBA) or a related field from a reputable business school (IIM A,B,C or Mumbai, XLRI, NMIMS, SP Jain or JBIMS).
Strong interest in marketing and a desire to learn and grow in the field.
Excellent communication and writing skills.
Proficiency in

Microsoft Office Suite:
Excel, Word, PowerPoint

Familiarity with Digital marketing tools or Analytical tools is a plus.
Creative thinking and the ability to work both independently and as part of a team.
Strong written and verbal communication skills.

Qualifications Preferred:

Prior experience in a matrix organization and engagements with global stakeholders is desirable.
Experience in medical diagnostics, pharmaceutical R&D, clinical development and/or healthcare is desirable.

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind.

We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

We encourage all to apply.

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