Pt/crossbu offline touchpiint - Bengaluru, Karnataka, India - Bosch Group
Description
Company Description
CROSS BU OFFLINE TOUCHPOINT MARKETING (INDIA + SAARC)
Brand:
- Execute new design guidelines and ensure 100% adherence across all offline touchpoints
- Understanding & Implementation of Brand positioning strategy across all campaigns
- Awareness of brand guidelines & periodic training for specific stakeholders
- Foster positive NPS scores across platforms offline
Marketing Campaigns & activities:
- Conceptualize and oversee development and deployment of promotional activities such as CSOfocused campaigns and internal events via merchandising agency panIndia
- Collaborate with internal teams to ensure systematic approach, drive positive influence on campaigns and implement learnings across CSOs
- Collaborate closely with BU marketing to manage cross BU/BU specific promotion plans, customer clusters and segmented retail sales points
- Develop channel marketing to meet the key user requirements
- User / Retail
- Analyze user data to uncover insights and implement responsive measures
Additional Information
- Good understanding of Marketing Offline with 6+ years of relevant experience
- Deep knowledge of offline Marketing incl. Marketing Strategy and Concepts, User Journey and marketing effectiveness
- Ensuring the key outcomes from the Brand Health studies are implemented.
- User centric approach. Deep understanding of target groups
- Good knowhow of traditional for future User touchpoints
- Financial knowhow with budget responsibility
- Result orientation as well as futureoriented thinking and planning
More jobs from Bosch Group
-
Controller and Business Partner
Bengaluru, India - 2 weeks ago
-
2022 process Associate
Coimbatore, India - 1 week ago
-
Controller - So India
Bengaluru, India - 3 weeks ago
-
Payroll Executive
Bengaluru, India - 1 week ago
-
Ms edb2 Adas Diagnostic Developer 2023
Bengaluru, India - 2 weeks ago
-
Esh sw integrator 2023
Bengaluru, India - 2 weeks ago