Digital Advertising Copywriter - Chennai, India - Vendasta

Vendasta
Vendasta
Verified Company
Chennai, India

3 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter


Description

The impact you'll have

  • Performing daytoday copywriting tasks and managing the workflow
  • Providing ad copies that are clear, concise, and grammatically sound
  • Understanding the campaign goal, its requirements and creating ads that speak
to the target audience

  • Building ad content and ad structure from start to finish such as doing relevant
keywords research, putting together a list of keywords, ad groups, headlines and

ad descriptions.)

  • Understanding, developing, and maintaining clear brand voice
  • Following advertising best practices and Ad platform policies and guidelines
  • Producing quality work and running audits on ads created and running across
platforms

  • Help to increase the level of Ad copy produced using quality assurance
methodology and implementing a process for continued success


The value you'll bring

  • 2+ years of experience in copywriting or related role
  • Proficient knowledge of SEM, including best practice for writing Ad copies and keyword research
  • Proficient knowledge of social media ads ( Facebook/Instagram, Linkedin etc.)
  • Exceptional organizational skills and attention to detail
  • Ability to work independently with mínimal supervision and collaborate within a strong team environment
  • Independent decision maker; can take calculated risks and deal with ambiguity
  • A technical aptitude and an ability to learn new processes quickly
  • Experience or knowledge of search engine optimization (SEO)
  • Experience with creative and ads content A/B testing

Bonus Points for

  • Knowledge of the digital advertising industry able to speak to campaigns performance and navigate through the platforms
  • Experience running Digital Advertising campaigns on platforms (Facebook, Google, YouTube, Display network, Linkedin etc)
  • Knowledge of keyword research tools like Google keyword planner, SEMrush.
  • Bonus: Experience in web design, usability and content creation
  • Bonus: Proficiency with WordPress and experience with Adobe creative suite (Photoshop, InDesign)

KPIs Responsible

  • Ad copies completed
  • Ad copy quality checked
  • Hours spent training Ad copy

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