Product Marketer - Bengaluru, Karnataka, India - IBM

IBM

Verified Company

Bengaluru, Karnataka, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

The Product Marketer possess a wide variety of knowledge across their given job role.

They have deep expertise in one product area, but these individuals have a holistic working knowledge of the product marketer role and its context within their organization.

Product marketers understand all the functional elements of their job role, and act as connection points between the different groups including other marketing and communications functions, product management and sales.

As a product marketer, you are able to develop launch plans and manage functions for successful outcomes, understand and articulate market segmentation, and can seamlessly "influence without authority" to direct virtual team resources.
Responsible for content creation through persuasive and compelling storytelling and a deep understanding of personas and buying groups.
Drive resource prioritization, establish clear, measurable objectives and align across large virtual teams.
Strong understanding of the competitive landscape and the pivotal role that the product and associated business unit plays in the total client experience.

Required Technical and Professional Expertise

Experience in enterprise B2B technology
57 years product marketing experience
Fluent english: in written and spoken English
Events management and execution experience Embrace complex challenging projects covering multi disciplined teams.

Preferred Technical and Professional Expertise

Demonstrated persuasive storytelling skills communication, writing, presentation
Creating and refining value propositions and messaging
Conducting competitive analysis and positioning

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company.

They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers.

The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?