Digital Marketing Executive - Lucknow, India - Artelex Intrio And Projects Pvt ltd
Description
1.Optimizing copy and landing pages for search engine optimization.- Performing ongoing keyword research including discovery and expansion of eyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
- SEO/SEM expert to manage all search engine optimization and marketing activities.
- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)..
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
Salary:
₹15, ₹20,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Lucknow, Lucknow,
Uttar Pradesh:
Reliably commute or planning to relocate before starting work (required)
Experience:
- Digital marketing: 5 years (preferred)
Speak with the employer
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