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    Senior Marketing Associate - Bengaluru, India - Capillary Technologies

    Capillary Technologies
    Capillary Technologies Bengaluru, India

    4 weeks ago

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    Description

    As a Senior Marketing Associate, you will play a pivotal role in shaping our brand presence, engaging our customer base, and driving revenue growth.

    You will be responsible for developing and executing marketing strategies and campaigns that effectively promote our events, enhance customer relationships, and drive conversions through email marketing initiatives.


    What you will do:
    Lead Generation & EventsIdentify and research relevant industry events, conferences, trade shows, and seminars to participate in or sponsor.
    Design and execute email marketing campaigns


    to nurture leads, and drive conversionsPlan, organize, and execute events and campaigns to generate leads, increase brand visibility, and drive engagement.

    Coordinate all aspects of event logistics, including venue selection, booth setup, signage, and collateral materialsCollaborate with cross-functional teams, to ensure alignment of event objectives with overall business goals.

    Measure and analyze the effectiveness of events through key performance indicators (KPIs), such as lead generation, attendee engagement, and return on investment (ROI).

    Customer MarketingDevelop and implement customer marketing programs to drive retention, and loyaltyCreate compelling content

    and campaigns to educate, inform, and delight customers.

    What you will need:
    Bachelor's or Master's degree in Marketing, Communications, Business Administration, or related field4+ years of marketing experience with at least 2 years in Events Marketing, preferably in

    B2B SpaceStrong project management skills with the ability to manage multiple events simultaneously and meet tight deadlinesExcellent written and verbal communication skills, with a keen eye for detailProficiency in event and email marketing toolsDemonstrated track record of

    success in driving lead generation, brand awareness, and customer engagementAbility to work effectively in a fast-paced, collaborative environmentFlexibility to travel as needed to attend events and conferences
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