Annette J

Medical copywriter who can weave a special brand story for all your marketing collateral. 

Get the word out about your brand - medical device, pharma product or healthcare service through skillfully woven stories, Veeva-proof messaging and campaigns that drive results.

My work experience:

Medical Copywriter (remote) for CI Group, New Jersey

Oct 2021-present

• Led the medical copy development of several projects, for a global medical devices company (Becton Dickinson, BD)
• Enabled clients to grow their customer base through creation of compelling messaging frameworks, brand success models for medical device portfolios, engaging customer-facing presentations, brochures, email and social media campaigns, etc
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.
• Created marketing solutions, by weaving strategic, research-based copy pathways/stories that fit within product’s regulatory positioning.
• Collaborated with Art & Creative directors, account managers and copy director, to deliver projects within tight timelines
• My copy empowered clients to quickly turn out Veeva-approved, globally recognized marketing materials.
• Proved successful working within tight deadlines and a fast-paced environment.
• Developed strong communication and organizational skills through working on group projects.
• Captured the voice and essence of clients’ unique brand, showcasing what the brand stands for to internal and external stakeholders
• Used critical thinking to break down problems, evaluate solutions and make project management decisions.
• Deliverables include: presentations (portfolio, clinical, sales, training), sales brochures, campaign messaging, email campaigns, social media campaigns etc. All content is referenced in AMA style and supported for Veeva (MLR) reviews.

Freelance Medical Copy Writer for Instrument Technology Inc., Westfield, MA

2019-Present

• Drove high quality leads to client websites through high quality, high value, research-based Copy - Applying search Engine Optimization (SEO) best practices to articles, blogs, landing pages such as capability pages, case studies, white papers and technical guides;
• Spearheaded development of content strategy, Social Media Marketing, website management within Wordpress, hosted on Bluehost
• Wrote and edited high-quality content and visually impactful programs with exciting, captivating, and authentic approach.
• Performed keyword research to optimize content for SEO.
• Completed thorough research into assigned topics.

Past Work Experiences

Freelance Content Writer, SEO/SEM specialist for Cox eLearning Consultants LLC., Livermore, CA

2020-2022

• Developed thought provoking SEO based actionable blogs for client websites
• Learned about and recommended changes to website content and linking to improve SEO positions for target keywords.
• Improved business lead generation through in-depth market research for the publication of Market Research Reports.
• Active team member responsible for driving digital marketing strategy results by creating short form content for social media marketing for clients, improved client webpage targeting & ranking by creating optimized meta-tags for web pages.

Freelance SEO writer for Digital Content Writing

June 2014-Oct 2019

• Developed thought provoking SEO based actionable blogs and product related articles for client websites. 
• Industries served includes healthcare, Automotive, Lifestyle etc. 
• Writing was geared towards American, Australian and European audiences (B2C). 
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Researched and implemented search engine optimization recommendations

Assistant Alumni Relations Manager (Part-time) for BMS College of Engineering, Bangalore

Nov 2014-Feb 2017

• Developed monthly newsletters
• Networking to enlarge Alumni Association
• Managed Alumni events end-to-end including budgets
• Social media management: LinkedIn and Facebook

Freelance Academic Writer and Trainer for Case Studies London Ltd.

2013-2015

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content. 
• Wrote and edited high-quality, research-backed content under deadline pressure with exciting, captivating, and authentic approach.
• Provided writing support for various projects and departments.
• Trained new writers on academic writing best practices and policies

Scientific Operations Coordinator (Full-time) for Indegene Lifesystems Pvt. Ltd.

January 2010– May 2012

• Managed Medical Writing project deliverables and workflow, creating timelines and co-ordinating cross-functional teams
• Assisted with Managing Clients for each project: Interaction with EU and US clients to manage project expectations between both parties
• Effectively managed documentation in compliance with internal quality standards.
• Responsible for ensuring that Projects were in compliance with internal quality standards
• Strategically co-ordinated workflows to reduce rework and meet timelines
• Assisted with Pre-sales Proposal Writing

B.Pharm, MBA