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    Content Strategist - Bengaluru, India - Miles Education

    Miles Education
    Miles Education Bengaluru, India

    5 days ago

    Default job background
    Education / Training
    Description
    We are seeking a talented and experienced senior content Writer to join our

    dynamic marketing team. As a Senior Content Writer, you will be responsible for

    creating high-quality, engaging, and strategic content that aligns with our brand

    voice and business objectives. You will play a crucial role in developing and

    implementing content strategies to enhance our online presence, drive brand

    awareness, and support our marketing initiatives


    Content Creation:
    Produce compelling and original content for various channels, including

    website, blog posts, social media, email campaigns, whitepapers, and more.

    Develop content that resonates with our target audience and aligns with our

    brand messaging and positioning. Collaborate with cross-functional teams to

    gather information and insights for creating accurate and impactful content


    Content Strategy:
    Work closely with the marketing team to develop and execute content strategies

    that drive traffic, engagement, and lead generation. Stay updated on the industry

    trends, market dynamics, and competitor content to ensure our content remains

    relevant and competitive


    Editing and Proofreading:
    Review and edit content to ensure clarity, consistency, and adherence to brand

    guidelines. Conduct thorough proofreading to eliminate errors and improve

    overall content quality.


    SEO Optimization:
    Implement SEO best practices to optimize content for search engines and

    improve organic search rankings. Conduct keyword research and integrate

    targeted keywords into content to enhance discoverability


    Content Distribution:
    Collaborate with the marketing and digital teams to plan and execute content

    distribution strategies across various channels. Monitor content performance

    using analytics tools and make data-driven recommendations for optimization


    Team Collaboration:
    Collaborate with graphic designers, videographers, and other team members to

    create multimedia content that enhances the overall user experience. Provide

    guidance and mentorship to junior members of the content team.

    Skills & Qualifications

    Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

    Proven experience as a Content Writer, preferably in a senior or leadership role

    Strong portfolio showcasing a diverse range of written work

    Exceptional writing, editing, and proofreading skills

    In-depth knowledge of content marketing principles, SEO best practices, and digital marketing trends

    Familiarity with industry-related software and tools

    Excellent communication and collaboration skills.
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